Basics in Brevity for Your Next Big Interview

People all get nervous when job interviewing. It’s normal, whether it’s your first one or a few decades into your career. Though there are many tips to follow to make the best impression, you may overlook a blind spot: brevity. Nerves have a magical power to transform normal people into talkative types that can’t resist…… Continue reading Basics in Brevity for Your Next Big Interview

Handicapping the PR Career Track

With so many secular changes in the PR and marketing field, mentoring has become more valuable than ever. This goes both for recent graduates about to enter the PR field and seasoned managers who, let’s face it, can learn a thing a two from younger people conditioned on social channels and digital media. There are…… Continue reading Handicapping the PR Career Track

Reference Checks: Last Hurdle to Your Job Offer

Gone are the days when job applicants controlled the reference-checking process by providing “References Upon Request” and employers conducted formulaic interviews. Today, references can come from just about anybody–a former boss, a peer, a favorite professor or even a receptionist.

Creating Your Own Legacy

When asked by PRSSA National President Brian Price to reflect on the “Legacies from Legends in Public Relations” book, two significant life revelations came to mind as I re-read the 34 essays — mortality and legacy. Mortality: Although neither Millennials nor Boomers want to think much about their mortality, I was forced to do so…… Continue reading Creating Your Own Legacy

Chicago PR Students Discover ‘The New York Way’

Besides confirming that Chicago pizza is better than its counterpart in New York, 45 DePaul University students returned from four days of agency, media and association visits in the Big Apple with a better understanding of The New York Way. Perhaps the biggest revelation from the special intersession course was the self confidence gained from…… Continue reading Chicago PR Students Discover ‘The New York Way’

Prospects for PR ‘Looking Good for Newbies’

Earlier this month, industry professionals descended on DePaul University and the Union League Club in Chicago for The Plank Center Summit. During the Summit, three research studies were presented. These studies focused on different areas of leadership within public relations and communications. After the Summit, The Plank Center held a dinner to honor mentors and…… Continue reading Prospects for PR ‘Looking Good for Newbies’

‘Culpwrit’ Award Winner: Kelsey Balimtas

By Geri A. Evans, APR “ . . . and the winner of the Ron Culp Scholarship for Mentorship is Kelsey Balimtas, president of the PRSSA Chapter at American University.” With these words, a very bright and talented young woman pursuing a degree in public communications with minors in marketing and psychology moved her dreams…… Continue reading ‘Culpwrit’ Award Winner: Kelsey Balimtas

PRSSA President’s Reflections and Networking Tips From Successful National Conference

Brian Price, PRSSA 2013-2014 National President The dust has settled in the wake of the recent Public Relations Student Society of America’s 2013 National Conference in Philadelphia, which hosted more than 1,100 students. To say the conference schedule was action packed would not do our time in Philadelphia proper justice.   PRSSA’s National Conference is, quite simply, the…… Continue reading PRSSA President’s Reflections and Networking Tips From Successful National Conference

College Senior Career Preparation Checklist

Working at Ogilvy Chicago over the summer as an account management intern was an incredible experience. Being at an agency with almost 600 employees was certainly an eye-opening experience. I really enjoyed working in account management because I was able to see projects from creative brief to keyline approval. Somewhere in between the hundreds (which…… Continue reading College Senior Career Preparation Checklist

Social Media: #LearnItLoveItForSuccess

“Embrace social media or you’ll be out of business in five years.” That opening statement from my stump speech gets the attention of business men and women, many of whom would prefer to avoid engagement in digital communication (despite knowing it’s not going away). The same declaration can be modified to apply to higher education…… Continue reading Social Media: #LearnItLoveItForSuccess