4 Must Have Tech Skills for Every Public Relations Pro

  By Katelynn Sortino With the ubiquity of the Internet, brands now have to compete with practically everybody else for the time and attention of consumers. This creates new, intriguing challenges and opportunities for those in PR. How do you get your client’s brand noticed when the Duolingo bird is literally stealing your customer base’s…… Continue reading 4 Must Have Tech Skills for Every Public Relations Pro

Job Hunting Tips for Finding Work in a New City

If you’re a recent graduate or young professional who recently entered the workforce, your job search may and should include some of the biggest cities throughout the country. Luckily, even during the pandemic, there are PR opportunities from coast to coast and many are starting out virtually, which gives you time to test the waters…… Continue reading Job Hunting Tips for Finding Work in a New City

Tips for Acing Your First Zoom Interview

In the age of remote work, and especially during the coronavirus pandemic, almost all interviews have moved to Zoom or other video platforms. If you’re new to remote work in the PR sector, the hiring process can seem a bit overwhelming. Applying for remote jobs means going up against many more applicants than may have…… Continue reading Tips for Acing Your First Zoom Interview

Figuring Out Public Relations Writing

By Craig Engstrom, Ph.D. Did you click to read this article because of the title? If yes, then perhaps you are a student and want to learn the basics of PR writing. Perhaps you are a recent graduate and feel like you are still trying to hone your writing craft. Perhaps you are shrewd and…… Continue reading Figuring Out Public Relations Writing

Tech Tools to Help Advance Your PR Career

As PR professionals, we’re constantly reading and scanning news articles, blog feeds, and social media posts to keep up with the latest industry trends. Not only do we need to keep track of the news, but we have to keep up with new technology as well. The Internet landscape is ever-changing, and with it, PR…… Continue reading Tech Tools to Help Advance Your PR Career

How To Overcome Lack of Experience To Get The Job You Want – and Why PR Professionals Have an Unfair Advantage Doing It

By Mario Vasilescu There is one infuriating catch-22 that plagues both new grads and seasoned professionals looking to move up or laterally: your experience – or lack thereof – limits your options, but you need those options to get the right experience. This is a challenge that doesn’t discriminate by profession. Yet there is only one…… Continue reading How To Overcome Lack of Experience To Get The Job You Want – and Why PR Professionals Have an Unfair Advantage Doing It

New ‘Independent Economy’ Creates Freelance and Gig Opportunities During Pandemic

Hidden terrorist COVID-19 is creating havoc for more than 20 million newly unemployed Americans and some four million anxious graduates in the Class of 2020. Entry-level public relations openings have shriveled up, which is tragic since job prospects at the start of this year were quite strong. Graduates are now entering the toughest job market…… Continue reading New ‘Independent Economy’ Creates Freelance and Gig Opportunities During Pandemic

In College and Need Cash? Apply for Scholarships

As students begin to return to colleges throughout the U.S. and abroad, paying for tuition and room and board are top of mind. So should finding ways to help pay those costs. Most students rely on loans to pay for their education, but only a small percent of them ever apply for “free money”–scholarships. Some…… Continue reading In College and Need Cash? Apply for Scholarships

Hear What it Takes to be a Great Mentor

Even if you don’t have a ticket to the Plank Center’s sold out “Milestones in Mentoring” awards gala this Thursday evening, you can get a free front row seat thanks to live streaming of the program honoring six great mentors. This year’s top mentors are: Legacy: Patrick Ford, worldwide vice chair, chief client officer, chairman, Burson-Marsteller Executive: Aylwin Lewis,…… Continue reading Hear What it Takes to be a Great Mentor

Why PR Needs to Link With SEO & Digital Marketing

Public relations and Internet marketing are a power couple. A tremendous synergy exists between SEO, an Internet marketing strategy, and PR. Maximize this powerful trifecta with the following four steps: Press Releases The distribution of press releases is no longer restricted to newspapers, magazines, radio, and television. Many press releases have become high-quality content that can…… Continue reading Why PR Needs to Link With SEO & Digital Marketing