By Jenna Richardson It’s officially April, which is also Autism Acceptance Month. Each April, you’ll see many organizations participating in Autism Speaks’ popular Light it Up Blue campaign, promoting the puzzle piece symbol, donating to autism charities and sponsoring events like autism walks. Then, on May 1, everything will disappear. It’s the same with…… Continue reading How PR Students and Pros Can Avoid Missing the DEI in DEI Months
Category: New Links
Need College Cash? Don’t Overlook Scholarships
Every year I am amazed with the insanely large number of scholarships that go unclaimed. But I always enjoy finding unusual scholarships that would be fun to pursue. For example, if you’re adept at using duct tape, high school students might qualify for a $10,000 Stuck at Prom Scholarship. Yes, that’s an actual scholarship.…… Continue reading Need College Cash? Don’t Overlook Scholarships
Future PR & Ad Leaders Celebrate Accomplishments with Chicago Pros
By Myat Min Soe After a pandemic-caused hiatus, Chicago’s public relations and advertising community returned to DePaul University last week for the Portfolio Showcase event featuring class and professional work completed by grad students over the past two years. Keynote speaker this year was Lewis Williams, EVP of Brand Impact at Weber Shandwick. Williams,…… Continue reading Future PR & Ad Leaders Celebrate Accomplishments with Chicago Pros
PR Tips for Creative Clients and Cultural Institutions
By Katie Brenneman Priorities of public relations campaigns and the methods involved aren’t the same for all clients in different industries — especially if you choose to work for creative clients like artists and cultural institutions. Creative focused individuals and institutions generally require their own unique PR perspective and approaches. Guerilla marketing style stunts…… Continue reading PR Tips for Creative Clients and Cultural Institutions
4 Must Have Tech Skills for Every Public Relations Pro
By Katelynn Sortino With the ubiquity of the Internet, brands now have to compete with practically everybody else for the time and attention of consumers. This creates new, intriguing challenges and opportunities for those in PR. How do you get your client’s brand noticed when the Duolingo bird is literally stealing your customer base’s…… Continue reading 4 Must Have Tech Skills for Every Public Relations Pro
Job Hunting Tips for Finding Work in a New City
If you’re a recent graduate or young professional who recently entered the workforce, your job search may and should include some of the biggest cities throughout the country. Luckily, even during the pandemic, there are PR opportunities from coast to coast and many are starting out virtually, which gives you time to test the waters…… Continue reading Job Hunting Tips for Finding Work in a New City
Tips for Acing Your First Zoom Interview
In the age of remote work, and especially during the coronavirus pandemic, almost all interviews have moved to Zoom or other video platforms. If you’re new to remote work in the PR sector, the hiring process can seem a bit overwhelming. Applying for remote jobs means going up against many more applicants than may have…… Continue reading Tips for Acing Your First Zoom Interview
Figuring Out Public Relations Writing
By Craig Engstrom, Ph.D. Did you click to read this article because of the title? If yes, then perhaps you are a student and want to learn the basics of PR writing. Perhaps you are a recent graduate and feel like you are still trying to hone your writing craft. Perhaps you are shrewd and…… Continue reading Figuring Out Public Relations Writing
Tech Tools to Help Advance Your PR Career
As PR professionals, we’re constantly reading and scanning news articles, blog feeds, and social media posts to keep up with the latest industry trends. Not only do we need to keep track of the news, but we have to keep up with new technology as well. The Internet landscape is ever-changing, and with it, PR…… Continue reading Tech Tools to Help Advance Your PR Career
How To Overcome Lack of Experience To Get The Job You Want – and Why PR Professionals Have an Unfair Advantage Doing It
By Mario Vasilescu There is one infuriating catch-22 that plagues both new grads and seasoned professionals looking to move up or laterally: your experience – or lack thereof – limits your options, but you need those options to get the right experience. This is a challenge that doesn’t discriminate by profession. Yet there is only one…… Continue reading How To Overcome Lack of Experience To Get The Job You Want – and Why PR Professionals Have an Unfair Advantage Doing It