What Matters in an Interview

  By Erica Swerdlow In the past 30+ years of working in public relations and communications, specifically at agencies, I have had the complex but rewarding task of hiring people in all types of positions; complex because it has always been difficult for me to find the right formula that helps find the right fit,…… Continue reading What Matters in an Interview

Job Hopping Looks Bad on the Résumé. Gen Z Doesn’t Care.

  This headline from the Labor Day print edition of The New York Times hopefully drew thousands of young professionals into reading the article, including former students of mine – a few of whom are into their sixth, seventh and eighth jobs since graduating three to five years ago. Long gone is the belief you…… Continue reading Job Hopping Looks Bad on the Résumé. Gen Z Doesn’t Care.

Beginner’s Guide to Getting a Job When You Have Limited Experience

By David Albritton Ok college students – let’s talk about ways to help you find a great job after you graduate – even if you have limited experience. This is often perplexing situation for many students because some employers want you to already have experience by the time you apply for their open role(s). Not…… Continue reading Beginner’s Guide to Getting a Job When You Have Limited Experience

New Year, New Me… New Resume

  PRSSA Chapter Gives Future Communicators Tools They Need to Succeed in the Job Search By Gisselle Bahena  DePaul’s PRSSA and Ad Society recently co-hosted a career workshop event named, New Year, New Me…New Resume. The purpose of this event was to give students the opportunity to enhance their professional materials and skills so they…… Continue reading New Year, New Me… New Resume

Surprising Ways a PR Pro’s Appearance Can Matter

  By Katie Brenneman Public Relations is part of any business. While every company that exists relies on interacting with people, at some point, the matter of presenting the company accurately and positively comes into play. That’s the goal of PR – to build awareness and spread an organization’s narrative in a positive light. Just…… Continue reading Surprising Ways a PR Pro’s Appearance Can Matter

How to Tailor Your Resume and Cover Letter

  By Nathan Brook Public image is at the forefront of all successful businesses, whether they’re a small start-up or a global corporation. Additionally, the rise of social media and influencer marketing means that these sometimes high-profile individuals also need to be cautious about their public perception. All of this means that PR professionals are…… Continue reading How to Tailor Your Resume and Cover Letter

Interview Prep Advice for Your First Role in PR

  Jobs in the PR industry tend to require confidence, strong communication skills and good interpersonal skills. The interview stage is therefore an important step in helping hiring managers determine if you’re the right fit for the role. Consultant and researcher Amanda Crowe and I put our heads together to come up with the following…… Continue reading Interview Prep Advice for Your First Role in PR

Rip Up Your Resume: Focus on Your LinkedIn Profile

  I raised some eyebrows at a lecture to graduating seniors at a west coast college in June when I suggested they tear up their resumes. I quickly added that I really didn’t mean getting rid of their resumes, but it was my way of getting their attention to spend more time developing their LinkedIn…… Continue reading Rip Up Your Resume: Focus on Your LinkedIn Profile