‘Start with the Future and Work Back:’ Unlocking Brand Value Through Corporate Heritage

  The following article was written by DePaul University public relations grad student Michael Bellino as a final class assignment in researching and writing about an agency studied during the fall term of my agency-client relationship course. Michael was assigned to The History Factory and its founder and former CEO Bruce Weindruch, who pioneered the…… Continue reading ‘Start with the Future and Work Back:’ Unlocking Brand Value Through Corporate Heritage

Let’s Learn from ‘The Internet’s Agent’

  By Jamie Zimmerman Do you ever find yourself sitting on the couch with friends and gossiping over the red carpet at events like the Met Gala? Because I know I do. And so did 27-year-old Robyn DelMonte, otherwise known as “@GirlBossTown” on both TikTok and Instagram. The difference between the two of us is…… Continue reading Let’s Learn from ‘The Internet’s Agent’

Interview Prep Advice for Your First Role in PR

  Jobs in the PR industry tend to require confidence, strong communication skills and good interpersonal skills. The interview stage is therefore an important step in helping hiring managers determine if you’re the right fit for the role. Consultant and researcher Amanda Crowe and I put our heads together to come up with the following…… Continue reading Interview Prep Advice for Your First Role in PR

The Apprenticeship Gap

  By David Selby “View your career as a lifelong apprenticeship” was a wonderful piece of advice I received early in my now long professional journey. I probably didn’t know what to make of it at the time, but it is advice that I have carried with me and reflected upon often. To me “lifelong…… Continue reading The Apprenticeship Gap

Why We All Need to Get Back to the Office

  Although the work-from-home routine has gotten comfortable for many of us, it is time to get back to the office—at least for part of the week. And this is vitally important for recent graduates and young pros trying to launch their careers. Over the past few weeks, I have talked with more than a…… Continue reading Why We All Need to Get Back to the Office

Q&A: Are Cover Letters Still Relevant?

  Q. Most online job boards seem to only want a copy of my resume, but some postings require a cover letter and others make them optional. A cover letter takes a lot of thought and time. Does it really matter? -DL A. Over the years, I’ve often had similar doubts–mainly because I’ve seen so…… Continue reading Q&A: Are Cover Letters Still Relevant?

Future PR & Ad Leaders Celebrate Accomplishments with Chicago Pros

  By Myat Min Soe After a pandemic-caused hiatus, Chicago’s public relations and advertising community returned to DePaul University last week for the Portfolio Showcase event featuring class and professional work completed by grad students over the past two years. Keynote speaker this year was Lewis Williams, EVP of Brand Impact at Weber Shandwick. Williams,…… Continue reading Future PR & Ad Leaders Celebrate Accomplishments with Chicago Pros

Interns are a Bargain: Pay Them Fairly

  As the summer internship season moves into full swing, I decided to conduct another informal review of internship salaries. Fortunately, significant improvement has been made at many of the surveyed agencies, corporations and nonprofits. But others still hold onto minimum wage levels or slightly above. Therefore, I decided to reprise the same headline plea…… Continue reading Interns are a Bargain: Pay Them Fairly

CHECK PLEASE! How to proof and polish to protect your professional image.

By Jill O’Mahony Stewart, M.S., M.A. As another school year winds down, I worry that my many writing-teacher admonitions will fade like the pinks and yellows of spring flowers. “What will stick?” I ask myself. “What will they remember and continue to practice?” I fret. With a nod to the wonderful restaurant review show hosted…… Continue reading CHECK PLEASE! How to proof and polish to protect your professional image.