Q&A: Are Cover Letters Still Relevant?

  Q. Most online job boards seem to only want a copy of my resume, but some postings require a cover letter and others make them optional. A cover letter takes a lot of thought and time. Does it really matter? -DL A. Over the years, I’ve often had similar doubts–mainly because I’ve seen so…… Continue reading Q&A: Are Cover Letters Still Relevant?

Future PR & Ad Leaders Celebrate Accomplishments with Chicago Pros

  By Myat Min Soe After a pandemic-caused hiatus, Chicago’s public relations and advertising community returned to DePaul University last week for the Portfolio Showcase event featuring class and professional work completed by grad students over the past two years. Keynote speaker this year was Lewis Williams, EVP of Brand Impact at Weber Shandwick. Williams,…… Continue reading Future PR & Ad Leaders Celebrate Accomplishments with Chicago Pros

Interns are a Bargain: Pay Them Fairly

  As the summer internship season moves into full swing, I decided to conduct another informal review of internship salaries. Fortunately, significant improvement has been made at many of the surveyed agencies, corporations and nonprofits. But others still hold onto minimum wage levels or slightly above. Therefore, I decided to reprise the same headline plea…… Continue reading Interns are a Bargain: Pay Them Fairly

CHECK PLEASE! How to proof and polish to protect your professional image.

By Jill O’Mahony Stewart, M.S., M.A. As another school year winds down, I worry that my many writing-teacher admonitions will fade like the pinks and yellows of spring flowers. “What will stick?” I ask myself. “What will they remember and continue to practice?” I fret. With a nod to the wonderful restaurant review show hosted…… Continue reading CHECK PLEASE! How to proof and polish to protect your professional image.

Career Advice for New College Graduates

  By John Millen  Congratulations on your college graduation! You might have heard amazing commencement speeches with advice on your role in changing the world; on thinking globally but acting locally; on finding your bliss and living your dreams. That is all good and inspirational advice. You should follow your dreams. But as a veteran…… Continue reading Career Advice for New College Graduates

Fear Not! You CAN Manage Those Presentation Jitters and Start Strong

  By Jeff Leshay How do you feel when you’re asked to give a presentation? Does this fill you with positive energy, or does it spark a tense, uneasy feeling in your gut? If the thought of presenting gives you the jitters, you can count yourself among the majority of people who fear public speaking,…… Continue reading Fear Not! You CAN Manage Those Presentation Jitters and Start Strong

It’s PR, Not the ER: PR Advice from the Pros

By Lily Lowndes Public relations can be a hectic industry. PR professionals know how to work hard, move fast and pivot at a moment’s notice. Especially when in crisis mode, an average day in public relations can turn into what feels like an emergency room situation. Nothing at work should be as stressful as life-and-death.…… Continue reading It’s PR, Not the ER: PR Advice from the Pros

No White Coat Needed for the Impact this Pro is Making in Healthcare PR

  By Zoe Parris & Sitoria Townsend Tarsis Lopez, a communications pioneer in his own right, is the newly promoted Associate Vice President of Reputation and Communications at Indianapolis-based Eli Lilly & Company. He joined Lilly in 2021 as Senior Director of Reputation Management and Communications. Lopez recalls his interest in communications from a very…… Continue reading No White Coat Needed for the Impact this Pro is Making in Healthcare PR

What I’ve Learned from Being Bad [Not the Misbehavin’ Kind of Bad]

  By Jill O’Mahony Stewart My goal when I took up golf in my early 50s was to “not be terrible.” So, I took lessons. And I’m not terrible. I hit the ball straight because that’s how I was taught. Not far, but straight. And I rarely lose balls, nor do I spend much time…… Continue reading What I’ve Learned from Being Bad [Not the Misbehavin’ Kind of Bad]