Back-to-School Career Booster: Volunteerism

  As college students return to campus, this is the right moment to think about volunteer opportunities that will help enhance resumes and future job prospects. While many students are laser-focused on classes and prospecting for paid internships, college freshman and sophomores and high school students would be wise to seek out relevant volunteer experiences…… Continue reading Back-to-School Career Booster: Volunteerism

Q&A: Are Cover Letters Still Relevant?

  Q. Most online job boards seem to only want a copy of my resume, but some postings require a cover letter and others make them optional. A cover letter takes a lot of thought and time. Does it really matter? -DL A. Over the years, I’ve often had similar doubts–mainly because I’ve seen so…… Continue reading Q&A: Are Cover Letters Still Relevant?

No White Coat Needed for the Impact this Pro is Making in Healthcare PR

  By Zoe Parris & Sitoria Townsend Tarsis Lopez, a communications pioneer in his own right, is the newly promoted Associate Vice President of Reputation and Communications at Indianapolis-based Eli Lilly & Company. He joined Lilly in 2021 as Senior Director of Reputation Management and Communications. Lopez recalls his interest in communications from a very…… Continue reading No White Coat Needed for the Impact this Pro is Making in Healthcare PR

Self-Education and Skill Development for PR Pros

By Luke Smith Businesses and professionals worldwide are thankful for Public Relations pros. It’s sometimes seems magical how they can create a favorable public image for their clients and rebuild from situations that harm their clients’ reputations. Much of their success is due in part to their education and skill development. Unfortunately, pursuing post-graduation skills…… Continue reading Self-Education and Skill Development for PR Pros

Why PR Pros Should Foster Cultural Intelligence Today

By Luke Smith Becoming a successful public relations professional takes a very special type of person. One who is not only able to communicate and understand people at a very high level but a person who can use these skills to build strong and lasting relationships. They also need the ability to think quickly on…… Continue reading Why PR Pros Should Foster Cultural Intelligence Today

Writing for the Ear: Tips from a Public Speaking Coach

By Morgan McCullough It is a given that to be successful in the industry, PR professionals must be skilled writers. What we often fail to realize, though, is that we also need to be competent public speakers. Common public speaking scenarios that PR professionals experience are pitches to clients, oral briefings to account executives, and…… Continue reading Writing for the Ear: Tips from a Public Speaking Coach

Key to Achieving Diversity in Public Relations: Fill the Pipeline with More People of Color

An interview with Kimberley & David Rudd by Fredericka Davis By Fredericka Davis Our conversation on diversity, equity and inclusion was held in the midst of a pandemic and during the ongoing U.S. Presidential election. Although the focus of our conversation was to gain the perspective of the featured executives viewpoint on Diversity, Equity and…… Continue reading Key to Achieving Diversity in Public Relations: Fill the Pipeline with More People of Color

‘Always Understand Your Value’ and Other Important Advice from Urban League’s Calmetta Coleman

By Nicky Diaz The past year has been deemed unprecedented in many ways. Racial injustice, systemic racism, Black Lives Matter, and racial inequity have been terms that have flooded the media and our TV screens. There is no denying that this year has been a difficult one for many; it has shed a tremendous amount…… Continue reading ‘Always Understand Your Value’ and Other Important Advice from Urban League’s Calmetta Coleman

Reflecting on 12 Years of Culpwrit; Top Posts of 2020

By Ron Culp As 2020 winds down, I spent the weekend scanning through many of the 1,400 posts that have appeared here since I started blogging 12 years ago. I especially enjoyed reading posts about the many young PR pros who were just launching their careers and now feeling a sense of pride that they,…… Continue reading Reflecting on 12 Years of Culpwrit; Top Posts of 2020

Be the CEO of Your Career

By Emma Gresser Hi, friends! My name is Emma Gresser. I am going to give you a glimpse into a conversation between my good friend, PR rookie, and member of my personal board of directors, Andrew Cook. Andrew and I met when we moved to Chicago after graduating from undergrad. I was pursuing a MA…… Continue reading Be the CEO of Your Career