By Lauren Scott According to the U.S. Bureau of Labor Statistics, workforce demographics are changing at a rapid pace compromised of women making up almost half of the workforce and people of color expected to become the majority, within the decade. The PRSA Foundation and the Museum of Public Relations partnered to publish a textbook…… Continue reading D&I: The Responsibility is Yours
Tag: PRAD
Return on Reputation: A Business Case for Diversity, Equity and Inclusion
By Corrie J. Younginer As senior vice president, chief ESG and communications officer at Aflac, you could say that Catherine Hernandez–Blades is a busy woman. But, that wouldn’t quite cut it. In our short conversation, it was easy for me to see that she is also a determined, passionate woman with an unfailing desire to…… Continue reading Return on Reputation: A Business Case for Diversity, Equity and Inclusion
Advertising and Branding in Asia: 3 Key Takeaways From Unforgettable Study Abroad
By Arturo Echevarria What do you get when you take an international campaign competition, agency visits to some of the top advertising/PR firms in the world and an adventure in Asia? The greatest study abroad experience ever! Last month, I was fortunate enough to be one of 10 students that attended DePaul’s Advertising and Branding…… Continue reading Advertising and Branding in Asia: 3 Key Takeaways From Unforgettable Study Abroad
Seeing New York as a Future Pro, Not Tourist
At the end of the fall term, DePaul University students majoring in public relations, advertising and journalism descended on New York for visits to agencies, corporations and news organizations. PRAD graduate student Alexandria Jones recaps her impressions of the Big Apple. By Alexandria Jones New York City had a tough pitch to sell me. Its…… Continue reading Seeing New York as a Future Pro, Not Tourist
Learn & Reflect: 3 Lessons from Writing Boot Camp
By Madeline Petschow I’ve been on many adventures in my time at DePaul University. As I plan to graduate at the end of this quarter, I look over my time at DePaul and recall many fabulous experiences as an undergraduate PRAD student. It’s as if students think that experiences should wait until after they finish college.…… Continue reading Learn & Reflect: 3 Lessons from Writing Boot Camp
David Ogilvy’s Janitor
By Rhett Ahlander “You should do standup comedy.” This is the response you’d get if you told me I’d end up at Ogilvy. Ogilvy is one of the oldest and largest advertising agencies in the world. David Ogilvy founded the company in 1948 in New York City. Some of its biggest clients include Coca-Cola, Dove,…… Continue reading David Ogilvy’s Janitor
Career Highlight: DePaul Wins ‘Oscar of PR’
Seven years ago I switched careers. Gave up the “big bucks” of corporate and agency life to join academia as instructor and professional director of the graduate PR and advertising program at DePaul University. It was the greatest career decision of my life. And I’ve always believed that–even before last night when our program was named PRWeek’s Education Program of…… Continue reading Career Highlight: DePaul Wins ‘Oscar of PR’
WPP and Pragmatism: How the World’s Largest Holding Company Looks to the Future
By Rachel Kesseler and Rachel Mihulka WPP Group (or Wire and Plastic Products) was founded in 1986 in London and is now the world’s largest agency holding company. Its successful growth over the last 30 years is due in part to its strong leader–Sir Martin Sorrell, one of the most well-known CEOs in the world, although his…… Continue reading WPP and Pragmatism: How the World’s Largest Holding Company Looks to the Future
Sense of Purpose Drives Successful Careers and Organizations
Text 100 CEO Aedhmar Hynes presented what many described as the equivalent of a Commencement address during last week’s fourth annual Future Leaders Showcase at DePaul University. Well known for being an advocate and builder of purpose-driven organizations, Aedhmar’s passion is reflected in her remarks below: A purpose defines the why of a company. Why…… Continue reading Sense of Purpose Drives Successful Careers and Organizations
Real World Challenges Replace Final Exams
It was a rare sight around DePaul’s Loop campus Monday as teams of well-dressed students anxiously awaited their turns to pitch PR and marketing ideas to clients from Starbucks, Fox Sports, Major League Baseball, Animal Cancer Foundation, Gagen MacDonald, Golin and Olson Engage. I attended several of the presentations, but missed those that happened at the…… Continue reading Real World Challenges Replace Final Exams