How a Former Professional Ballerina Became PRWeek’s Outstanding Student 2022

  By Angela Null If you had asked me where I see myself in twenty years two decades ago, I would have confidently responded, “dancing, teaching, or owning a studio.” I never imagined that I would attend, or furthermore graduate from a university. Today, I am 34 years young, and if you asked me the…… Continue reading How a Former Professional Ballerina Became PRWeek’s Outstanding Student 2022

Remembering Kathleen Kelly, Ph.D.

The public relations world lost one of its most enthusiastic and honest champions last week with the passing of Kathleen Kelly, Public Relations Professor Emeritus at the University of Florida. I was introduced to Kathleen many years ago by the late Betsy Plank, who described Kathleen as one of the all-time great mentors in the…… Continue reading Remembering Kathleen Kelly, Ph.D.

PR Pros College Visits Provide Students with a ‘Peek Behind the Curtain’

By Ashleigh Kathryn What does Rick and Morty’s “szechuan sauce ” and the University of Florida’s Public Relations Student Society of America Chapter have in common? Answer: A professional development opportunity delivered by Jano Cabrera, former McDonald’s SVP of U.S. comms, global media and PR. Cabrera was one of many public relations professionals who visited…… Continue reading PR Pros College Visits Provide Students with a ‘Peek Behind the Curtain’

3 Tips for Job Search Success: Differentiate, Network & Build Attention Getting Resume

Before I caught my breath to write about a great visit last week to the University of Florida, the UF PRSSA chapter beat me to it. While I would have talked more about the impressive students and faculty I met during my three days in Gainesville, their post pretty much sums up the key points from my…… Continue reading 3 Tips for Job Search Success: Differentiate, Network & Build Attention Getting Resume

Post-Graduation: Why I’m Pursuing a Master’s Degree & Why It Was One of My Best Decisions

By Alexis Bajalia My senior year of college was a whirlwind. Anxious to decide what my future life would look like, I applied and interviewed for a handful of jobs and graduate schools. All the while, I was taking a heavy course load and working as a communications intern for a health care system. Whew.…… Continue reading Post-Graduation: Why I’m Pursuing a Master’s Degree & Why It Was One of My Best Decisions

Back to School? Time to Get Involved

With a 20% increase in students attending American colleges and universities over the past 10 years, there is no wonder competition for the best jobs continues to get more and more intense. When hundreds of applications are sometimes received for each opening at major agencies, what can you do to get recruiters and hiring managers…… Continue reading Back to School? Time to Get Involved

It’s Not About The Awards

By Josh Ferrari I accepted an award last Monday night. My parents spent the afternoon driving up from Deltona, dog in tow, to see me. I briskly walked down the street from the University of Florida College of Journalism and Communications to meet them when they arrived in Gainesville. After quickly tossing them my apartment…… Continue reading It’s Not About The Awards

‘Thank You’ Can Create Lifelong Relationships

“Thank you” – It’s a simple phrase that leaves a lasting impact. Time and time again, my peers and I hear about the importance of this simple phrase, often accompanied by the recommendation to show our gratitude with a personal, hand-written note. So, then why don’t more people do it? I’m not sure of that…… Continue reading ‘Thank You’ Can Create Lifelong Relationships

Picturing Diversity: The Evolution of a Logo

“Designing a product is designing a relationship.” – Steve Rogers From a public relations visual communication perspective, Rogers’ quote is particularly compelling – the word “product” can easily be replaced with “tactic.” With this in mind, a team of students from Alpha PRoductions, the student-run public relations firm at the University of Florida, recently embarked…… Continue reading Picturing Diversity: The Evolution of a Logo

Add Social Media to Your Event Networking Strategy

PRSSA 2014 National Conference has finally arrived, and many students are brainstorming ways to maximize their weekend in D.C. With an intentional approach to networking, attendees can build valuable relationships that last long beyond the closing ceremony.  Strategic networking can lead to mentorship opportunities, internships, and, in my case, even a guest blog post on…… Continue reading Add Social Media to Your Event Networking Strategy