No White Coat Needed for the Impact this Pro is Making in Healthcare PR

  By Zoe Parris & Sitoria Townsend Tarsis Lopez, a communications pioneer in his own right, is the newly promoted Associate Vice President of Reputation and Communications at Indianapolis-based Eli Lilly & Company. He joined Lilly in 2021 as Senior Director of Reputation Management and Communications. Lopez recalls his interest in communications from a very…… Continue reading No White Coat Needed for the Impact this Pro is Making in Healthcare PR

Wise Words from College Senior: Embrace Continuous Learning & Build Your Network

  By Heather Smyth Senioritis. The loss of motivation a senior feels right before graduation when the main focus is on life’s next chapter. It can lead to decreased performance and the mentality that school is not a priority anymore. As a senior in college, your next focus is securing a job. The public relations…… Continue reading Wise Words from College Senior: Embrace Continuous Learning & Build Your Network

How Can PR Pros Promote COVID Vaccinations?

Over the weekend, I got a Facebook message from long-ago college friend Susan Zanandrea. We reminisced about the “good old days” and I commented that I’m eager to see things return to a pre-pandemic “normal.” Susan’s response: “Amen to that. I am so frustrated with the non-vaccinated and conspiracy theorists. Remember when we all got…… Continue reading How Can PR Pros Promote COVID Vaccinations?

COVID Vaccine Communication Action Plan

  Over many years of knowing him, Pat Ford has always delivered thoughtful insights and comments during discussions with clients, nonprofit boards and students. That’s exactly what happened when I asked Pat for his top-of-mind suggestions on how the PR community might help encourage COVID vaccinations. Here’s Pat’s suggested action plan that should be adopted…… Continue reading COVID Vaccine Communication Action Plan

How to Survive College as a First-generation Student

By Marilou Terrones, M.A. You did it—you graduated from high school and are continuing the journey of your ancestors. The next few years will be eye-opening, meaningful, and adventurous. College will expose you to different cultures, introduce you to long-life friends, and help you start your career. Whether you’re anxious, excited, or afraid of how…… Continue reading How to Survive College as a First-generation Student

Finding PR Jobs and Income Opportunities Amidst COVID-19 Requires Thinking Outside the Box

By Jon Kovach, Jr. Even if it seems like the job world is temporarily closed to you, opportunities exist for those who think outside the box and consider doing things organizations need to get done. Creatively filling those needs with your current skills and interests will very likely lead to a job you love. I…… Continue reading Finding PR Jobs and Income Opportunities Amidst COVID-19 Requires Thinking Outside the Box

New ‘Independent Economy’ Creates Freelance and Gig Opportunities During Pandemic

Hidden terrorist COVID-19 is creating havoc for more than 20 million newly unemployed Americans and some four million anxious graduates in the Class of 2020. Entry-level public relations openings have shriveled up, which is tragic since job prospects at the start of this year were quite strong. Graduates are now entering the toughest job market…… Continue reading New ‘Independent Economy’ Creates Freelance and Gig Opportunities During Pandemic

Don’t Let COVID-19 Headlines Delay Your Job Search

During the past two weeks of otherwise depressing news, I was thrilled to hear from four excited young PR pros who received and accepted new job offers. I wanted to share this positive news since contrary to the surge in Labor Department unemployment numbers, many companies and agencies are still hiring. In full disclosure, three…… Continue reading Don’t Let COVID-19 Headlines Delay Your Job Search

Why The Right Perception of International Experience Matters

By Daria Siliutina Having an international experience on a resume can become a differentiating factor that would help candidates stand out against the numerous other candidates applying for a job. This is why many students nowadays strive to get an exchange semester abroad. I took this further by applying to graduate school. To me, living…… Continue reading Why The Right Perception of International Experience Matters

The Role of Confidence in a PR Interview

With any job interview comes an influx of nerves and fear; you want to impress the hiring manager and show you’re the best possible candidate for the job. However, if you’re seeking a career in public relations, you might want to approach the interviewing process a little differently. In order to be successful as a…… Continue reading The Role of Confidence in a PR Interview