By Michael Queroz After more than 11 years at a public relations agency, I’ve recently embarked on a new chapter as Communications Manager for the City of Elmhurst. At Public Communications Inc., I was fortunate to work across healthcare, conservation, nonprofit and destination clients. But it was working with government clients, including municipalities, park…… Continue reading From Agency Life to Government PR: My Journey & Lessons for Comms Pros
Tag: pr
Graduating into AI: What Matters Most
By John Millen Congratulations on your college graduation! You may have heard amazing commencement speeches with advice on following your heart and changing the world. That is all good and inspirational advice. You should follow your dreams. But as you know, you’re entering the workforce at a moment of serious change. AI is already…… Continue reading Graduating into AI: What Matters Most
Why Podcast Placements Are the New Press Coverage
By Anuj Agarwal Although it’s only starting to appear in college PR programs, students and young professionals need to be prepared for a skill that’s quietly becoming a client expectation: booking podcasts. Not a passing mention of a podcast. An actual guest appearance researched, pitched, and landed by you. If that sounds unfamiliar, you’re…… Continue reading Why Podcast Placements Are the New Press Coverage
Winning Scholarships: Odds are Better Than You Think
Last week, I was disappointed not seeing any DePaul University students on the list of 55 scholarship winners from The LAGRANT Foundation (TLF), a phenomenal organization that encourages future leaders in advertising, marketing, and PR. Since the scholarships were promoted by several fellow faculty members, I was curious how many of our students might…… Continue reading Winning Scholarships: Odds are Better Than You Think
How Media Monitoring Can Supercharge Your Career
By David H. Lasker Young PR professionals are working in a brand-new environment compared to before. The world and how information is spread are completely different than at any time in history. News is disseminated not only at nearly the speed of light, but also in so many ways and on so many channels…… Continue reading How Media Monitoring Can Supercharge Your Career
Top 10 Blog Posts of 2025
As the calendar is about to turn over into the 18th year of Culpwrit, I enjoyed looking back at all the posts of the past year and want to call your attention to the readers’ top 10 posts of 2025. I also want to thank the thousands of readers – mostly students and young…… Continue reading Top 10 Blog Posts of 2025
Don’t Suspend Your Job Search During Holidays
During an email exchange last month with an unemployed friend who is looking for a job, we had difficulty finding a time for a Zoom call due to his jammed schedule, not mine. When we finally talked yesterday afternoon, he explained how busy he has been with conversations and initial interviews with several organizations.…… Continue reading Don’t Suspend Your Job Search During Holidays
‘Luckiest Woman in PR’ Reminds Pros to be Truthtellers
“We live in a time when truth is being twisted, when myths move faster than facts, and when trust feels fragile,” warned Grace Leong in her acceptance remarks upon receiving the Gold Anvil, PRSA’s lifetime achievement award. Urging PR professionals to “elevate truth above myth,” Grace cited President John F. Kennedy’s prophetic words: “The…… Continue reading ‘Luckiest Woman in PR’ Reminds Pros to be Truthtellers
PR Consulting in the AI Era? Think Small with ‘Earned Human Moments’
By Melissa Kinch I recently was introduced to a friend of a friend who does a lot of work in AI. We met up to compare notes and chat about how AI is changing public relations. During a robust conversation about the state of the industry, new friend asked me, “so what do you…… Continue reading PR Consulting in the AI Era? Think Small with ‘Earned Human Moments’
In Rapidly Changing Media Landscape, Relationships and Storytelling Matter
By Rob Hart I first spoke into a microphone as a professional broadcaster on April 22, 2000. It was the 10:30 p.m. newscast on WTMJ Radio in Milwaukee. It was the first step of a long journey in terrestrial radio. But the digital revolution was knocking on the door. Change has been the…… Continue reading In Rapidly Changing Media Landscape, Relationships and Storytelling Matter