By Anuj Agarwal Although it’s only starting to appear in college PR programs, students and young professionals need to be prepared for a skill that’s quietly becoming a client expectation: booking podcasts. Not a passing mention of a podcast. An actual guest appearance researched, pitched, and landed by you. If that sounds unfamiliar, you’re…… Continue reading Why Podcast Placements Are the New Press Coverage
Tag: pr
Winning Scholarships: Odds are Better Than You Think
Last week, I was disappointed not seeing any DePaul University students on the list of 55 scholarship winners from The LAGRANT Foundation (TLF), a phenomenal organization that encourages future leaders in advertising, marketing, and PR. Since the scholarships were promoted by several fellow faculty members, I was curious how many of our students might…… Continue reading Winning Scholarships: Odds are Better Than You Think
How Media Monitoring Can Supercharge Your Career
By David H. Lasker Young PR professionals are working in a brand-new environment compared to before. The world and how information is spread are completely different than at any time in history. News is disseminated not only at nearly the speed of light, but also in so many ways and on so many channels…… Continue reading How Media Monitoring Can Supercharge Your Career
Top 10 Blog Posts of 2025
As the calendar is about to turn over into the 18th year of Culpwrit, I enjoyed looking back at all the posts of the past year and want to call your attention to the readers’ top 10 posts of 2025. I also want to thank the thousands of readers – mostly students and young…… Continue reading Top 10 Blog Posts of 2025
Don’t Suspend Your Job Search During Holidays
During an email exchange last month with an unemployed friend who is looking for a job, we had difficulty finding a time for a Zoom call due to his jammed schedule, not mine. When we finally talked yesterday afternoon, he explained how busy he has been with conversations and initial interviews with several organizations.…… Continue reading Don’t Suspend Your Job Search During Holidays
‘Luckiest Woman in PR’ Reminds Pros to be Truthtellers
“We live in a time when truth is being twisted, when myths move faster than facts, and when trust feels fragile,” warned Grace Leong in her acceptance remarks upon receiving the Gold Anvil, PRSA’s lifetime achievement award. Urging PR professionals to “elevate truth above myth,” Grace cited President John F. Kennedy’s prophetic words: “The…… Continue reading ‘Luckiest Woman in PR’ Reminds Pros to be Truthtellers
PR Consulting in the AI Era? Think Small with ‘Earned Human Moments’
By Melissa Kinch I recently was introduced to a friend of a friend who does a lot of work in AI. We met up to compare notes and chat about how AI is changing public relations. During a robust conversation about the state of the industry, new friend asked me, “so what do you…… Continue reading PR Consulting in the AI Era? Think Small with ‘Earned Human Moments’
In Rapidly Changing Media Landscape, Relationships and Storytelling Matter
By Rob Hart I first spoke into a microphone as a professional broadcaster on April 22, 2000. It was the 10:30 p.m. newscast on WTMJ Radio in Milwaukee. It was the first step of a long journey in terrestrial radio. But the digital revolution was knocking on the door. Change has been the…… Continue reading In Rapidly Changing Media Landscape, Relationships and Storytelling Matter
‘Hers Was Just Better’
By Jill O’Mahony Stewart She was a math major taking a lot of elective art history classes. I was an art major taking a lot of required art history classes. I was a mediocre student. But this time, I had really studied for the essay test. Maybe I got a B, or B-. I…… Continue reading ‘Hers Was Just Better’
Where PR Meets Promotion: Blending Digital and Physical for Deeper Engagement
By Howie Turkenkopf Promotional marketing isn’t just about slapping a logo on a product – it’s a strategic powerhouse in modern marketing, communications and public relations (PR). It goes beyond brand awareness, forging real connections with audiences in a way that sticks. While once limited to branded merchandise like apparel, office supplies and…… Continue reading Where PR Meets Promotion: Blending Digital and Physical for Deeper Engagement