Prospects for PR ‘Looking Good for Newbies’

Earlier this month, industry professionals descended on DePaul University and the Union League Club in Chicago for The Plank Center Summit. During the Summit, three research studies were presented. These studies focused on different areas of leadership within public relations and communications. After the Summit, The Plank Center held a dinner to honor mentors and…… Continue reading Prospects for PR ‘Looking Good for Newbies’

Old-Fashioned Career Advice from a Rising Star

By Bruce Berger, Ph.D. Jim Bakken, a 2001 graduate of┬áthe PR program at the University of Alabama, spoke last week in my management class. He confirmed some things the students already know about landing a job. Yes, social media expertise is highly prized. Yes, excellent writing and presentation skills are required, as are quality internships,…… Continue reading Old-Fashioned Career Advice from a Rising Star