Business Acumen is the New X-Factor for Communication Leaders

“Employment prospects in public relations look downright bullish, but job seekers should know that most employers have raised their expectations for PR talent.” By Ron Culp, Fellow PRSA Demand for business-savvy communicators is expected to continue rising in the post-pandemic era, recruiters and corporate executives say. Unlike in past economic downturns, during the COVID-19 crisis…… Continue reading Business Acumen is the New X-Factor for Communication Leaders

Why You Should Master Business as a Second Language

This article first appeared in Strategies & Tactics, a monthly publication of the Public Relations Society of America (PRSA). By Matt Ragas, Ph.D., and Ron Culp, Fellow PRSA Chief communication officers are bilingual. They fluently speak the language of public relations and the idioms of business and the C-suite. In many ways, CCOs and other…… Continue reading Why You Should Master Business as a Second Language

Real World Challenges Replace Final Exams

It was a rare sight around DePaul’s Loop campus Monday as teams of well-dressed students anxiously awaited their turns to pitch PR and marketing ideas to clients from Starbucks, Fox Sports, Major League Baseball, Animal Cancer Foundation, Gagen MacDonald, Golin and Olson Engage. I attended several of the presentations, but missed those that happened at the…… Continue reading Real World Challenges Replace Final Exams

What I Wish I Knew Before I Fell Into My PR Career

The following Culpwrit post appears in the current issue of PRSSA’s FORUM magazine. First of all, I wish PRSSA existed when I was in college. Being involved in PRSSA likely would have jump started my public relations career. Instead, it took a few years of other jobs before I discovered this amazing profession. OK, becoming…… Continue reading What I Wish I Knew Before I Fell Into My PR Career

Find Mentors at Home, School and Work

My first corporate intern, Necole Merritt, LAGRANT Foundation founder Kim Hunter, Entergy’s Patty Riddlebarger and I discussed mentorship and career advice at Dillard University’s Mentoring Forum this week. LAGRANT scholarship recipient Danielle Miller, a Dillard senior, organized the program attended by nearly 100 students, and she wrote the following guest post. By Danielle Miller NEW…… Continue reading Find Mentors at Home, School and Work

Building Bridges and Paying It Forward

Thanks to PRSA and publications editor Amy Jacques for running the following Q&A in the current issue of The Public Relations Strategist. I am deeply honored by the Gold Anvil Award recognition and the opportunity to share my pay-it-forward philosophy toward career and life.  -RC Setting the Gold Standard: Building Bridges and Paying It Forward…… Continue reading Building Bridges and Paying It Forward

PRWeek Hall of Fame Inductees Ask the Right Questions, Mentor Others and Love Their Jobs

A week ago tonight, I shared a memorable evening with five PR leaders who were being recognized for their significant contributions to our profession. They were in New York to be inducted into the PRWeek Hall of Fame. I was there in my role as chair of the Plank Center to accept the award posthumously…… Continue reading PRWeek Hall of Fame Inductees Ask the Right Questions, Mentor Others and Love Their Jobs

5 Ways to Build Greater Business Acumen

By Matt Ragas and Ron Culp As PR professionals strive to become more trusted business advisers to the C-Suite, business acumen has become a critical competency for all levels of the profession. We conducted national research with our colleague, Dr. Nur Uysal of Marquette University, and found that 84.5 percent of senior communication executives believe…… Continue reading 5 Ways to Build Greater Business Acumen

Program Introduces Young Men to PR Careers

A unique seven-week summer program aimed at increasing the number of young minority men considering public relations as a career option just wrapped up at the Midtown Center for Boys in Chicago. Judging from initial feedback, the program was a success since none of the students initially was aware of the career potential of PR, but…… Continue reading Program Introduces Young Men to PR Careers