By Corrie J. Younginer As senior vice president, chief ESG and communications officer at Aflac, you could say that Catherine Hernandez–Blades is a busy woman. But, that wouldn’t quite cut it. In our short conversation, it was easy for me to see that she is also a determined, passionate woman with an unfailing desire to…… Continue reading Return on Reputation: A Business Case for Diversity, Equity and Inclusion
Tag: DePaul
Advertising and Branding in Asia: 3 Key Takeaways From Unforgettable Study Abroad
By Arturo Echevarria What do you get when you take an international campaign competition, agency visits to some of the top advertising/PR firms in the world and an adventure in Asia? The greatest study abroad experience ever! Last month, I was fortunate enough to be one of 10 students that attended DePaul’s Advertising and Branding…… Continue reading Advertising and Branding in Asia: 3 Key Takeaways From Unforgettable Study Abroad
Remembering PR Legend Dominic DiFrisco
Students in DePaul PRAD professor Marshal Goldman’s class were invited to research and write about legendary Chicago PR pro Dominic DiFrisco, who passed away last week. Here is one of their tributes. By Allegra Acosta While many people during their lifetime on earth focus on leaving their mark on the world, Dominic DiFrisco dedicated his…… Continue reading Remembering PR Legend Dominic DiFrisco
Seeing New York as a Future Pro, Not Tourist
At the end of the fall term, DePaul University students majoring in public relations, advertising and journalism descended on New York for visits to agencies, corporations and news organizations. PRAD graduate student Alexandria Jones recaps her impressions of the Big Apple. By Alexandria Jones New York City had a tough pitch to sell me. Its…… Continue reading Seeing New York as a Future Pro, Not Tourist
Class Project Turns Into Real-Life Experience
By Elizabeth Parrilli Just when we thought it couldn’t get any better than being named the winning team from our Fox Sports University class in the spring…a few months later we were chosen to fly out to New York City and be on set of the TV show we made a marketing campaign for, First…… Continue reading Class Project Turns Into Real-Life Experience
David Ogilvy’s Janitor
By Rhett Ahlander “You should do standup comedy.” This is the response you’d get if you told me I’d end up at Ogilvy. Ogilvy is one of the oldest and largest advertising agencies in the world. David Ogilvy founded the company in 1948 in New York City. Some of its biggest clients include Coca-Cola, Dove,…… Continue reading David Ogilvy’s Janitor
Future PR Leaders Step Up to the Challenge at Plank Center Case Study Competition
By Asa McCormick In early October, I received a phone call from Johnny Sparks, chairman of the Department of Journalism at Ball State University. After a brief conversation, Dr. Sparks informed me I was selected to attend a conference with The Plank Center for Leadership in Public Relations. Despite my limited knowledge about the program…… Continue reading Future PR Leaders Step Up to the Challenge at Plank Center Case Study Competition
Up the Ante: A Powerful Bateman Competition Student Experience
By Brooke Beatty If you would have asked me three years ago when I stepped onto the DePaul University’s campus that a case competition would change my life, I would have asked you, “What is a case competition?” But it is the truth. About a year ago I was scrolling through my email on the…… Continue reading Up the Ante: A Powerful Bateman Competition Student Experience
7 Tested And Proven Communication Pillars
By Kevin Donnellon Last week, I attended a very entertaining and enlightening presentation as part of the DePaul Graduate Program in Public Relations and Advertising. The program is run by my friend and renowned public relations pundit Ron Culp. PR Week rates his DePaul program as one of the top five over the last four…… Continue reading 7 Tested And Proven Communication Pillars
Edelman’s Jay Porter: ‘You Don’t Have to Leave to Get Your Next Adventure’
By Melanie Mills Q. What is Edelman’s work culture? A: Edelman’s culture is entrepreneurial. Fast moving. It’s a culture defined by one of Dan Edelman’s sayings: “Everyone is an account executive.” Teams work closely together and partner to give the right solution to the client. All efforts are made collectively. The more senior you get,…… Continue reading Edelman’s Jay Porter: ‘You Don’t Have to Leave to Get Your Next Adventure’