“Embrace social media or you’ll be out of business in five years.” That opening statement from my stump speech gets the attention of business men and women, many of whom would prefer to avoid engagement in digital communication (despite knowing it’s not going away). The same declaration can be modified to apply to higher education…… Continue reading Social Media: #LearnItLoveItForSuccess
Tag: PRSSA
Back to College Tips That Will Land Future Jobs
Career pressure intensifies this month as seniors begin returning to college wondering if they’ll have jobs upon graduation next spring. While seniors face the greatest pressure, all students should start off the new academic year with a game plan that will help land future jobs. Not all students know what they want to do when…… Continue reading Back to College Tips That Will Land Future Jobs
Missing Betsy Plank
Serving as the PRSSA 2013-2014 National President, I had the privilege of attending last week’s Plank Center advisory board meeting in Chicago. Members of the board are true titans of the public relations industry, so I’ll admit that I felt a bit out of place. Nevertheless, I quickly became comfortable. The reason for my comfort…… Continue reading Missing Betsy Plank
7 Steps to Start Your PR Career With a Bang
When you navigate the choppy waters of the PR world, you have to be the press and the person that deals with the press all at once. This can be a tricky juggling act if you’re just beginning to spread your wings in the PR world. Luckily, with the right attitude and preparation, you can…… Continue reading 7 Steps to Start Your PR Career With a Bang
Jessica Colburn’s Blueprint for Success
As this year’s winner of the Daniel J. Edelman/PRSSA Award for Outstanding Public Relations Student, Jessica Colburn is a perfect example of how leadership and hard work can lead to incredible opportunities. Over the past four years, Colburn has played the role of both a college student and a PR professional. Her accomplishments should serve…… Continue reading Jessica Colburn’s Blueprint for Success
Big City Networking for Small Town Students
How do you network with PR firms when you attend a school which is not located in a big city? This question was recently raised by a group of students from my alma mater – West Virginia University. I could relate to this question, since I was in their shoes 10 years ago and…… Continue reading Big City Networking for Small Town Students
Allison Arp Wins ‘Culpwrit’ Mentorship Award
Considered by her peers and professors to be “a shining star” in the communications department at the University of Northern Iowa (UNI), Allie Arp this week received the Ron Culp Scholarship for Mentoring at the national conference of PRSSA in San Francisco. Allie recently completed her term as President of UNI’s PRSSA, and she led the chapter through…… Continue reading Allison Arp Wins ‘Culpwrit’ Mentorship Award
Intern Search Season Begins Early
Unlike recent years when I encouraged students to delay pursuing internships until spring or nearer their actual availability to start to work, many agencies are actively screening applicants now in anticipation of increasing demand for entry-level talent. That’s encouraging news for many and it’s consistent with earlier predictions of a healthy increase in PR jobs during…… Continue reading Intern Search Season Begins Early
5 Steps for Wise, Effective Use of Social Media
I’m amazed when I hear stories about how people potentially affect their careers via online indiscretions. I’m also impressed with how many people positively impact their job searches thanks to their online presence. In past posts, I’ve urged readers to fully engage in social media, but remain vigilant about the need to project an appropriate…… Continue reading 5 Steps for Wise, Effective Use of Social Media
10 Tips for Networking Etiquette
Evan Roberts Some things you may not know about etiquette…unless you went to the Netiquette (Networking and Etiquette) session at PRSSA National Conference in San Diego. The etiquette session, presented by professors Laura Neal and Debbie Darling of Cal State-Fullerton, was very interactive and even though I had attended etiquette dinners before,…… Continue reading 10 Tips for Networking Etiquette