Why The Right Perception of International Experience Matters

By Daria Siliutina Having an international experience on a resume can become a differentiating factor that would help candidates stand out against the numerous other candidates applying for a job. This is why many students nowadays strive to get an exchange semester abroad. I took this further by applying to graduate school. To me, living…… Continue reading Why The Right Perception of International Experience Matters

Scholarship Winner’s Advice for College Success

Just returned from Austin, Texas where I met several hundred enthusiastic future PR pros at the PRSSA National Conference. It was especially fun to present my annual mentorship scholarship to someone who is destined to make her mark on our profession–Maret Montanari. Now a senior public relations major, Maret is firm director of Capstone Agency, an impressive 116-person…… Continue reading Scholarship Winner’s Advice for College Success

4 Ways to Work on PR Without Working in PR

By Greta Banks For most of us, summer is spent working to fill up our résumé and our bank account. If you are lucky enough to have a job or internship in your field, congratulations! However, if not, there’s no need to worry. There are lots of ways to develop public relations skills and experience…… Continue reading 4 Ways to Work on PR Without Working in PR

Are You the Next PRWeek Outstanding Student?

By Maret Montanari If you had asked me four years ago if I’d major in public relations, I would have laughed and told you it wasn’t even on my radar. Fast forward, and I’m three years into pursuing a bachelor’s degree in communication from The University of Alabama. How did this happen? Some days I…… Continue reading Are You the Next PRWeek Outstanding Student?

Corporate PR Insights from Future Pro

By Elizabeth Driver Knowledge plays a vital role in the public relations profession. Practitioners are expected to continuously develop and expand their understanding of the ever-changing PR industry. For some, this may include checking daily trade news, attending professional conferences and seminars, and engaging in online forums or discussion boards. But for corporate communication professionals,…… Continue reading Corporate PR Insights from Future Pro

Cover Letters: To Do or Not To Do

By Allie Binford While most of the internship and job search process is consistent across the public relations industry, there is one inconsistent factor: the cover letter. Some companies require them, some make them optional, and some ditch them altogether. When applying for internships and jobs in any field, it’s important to put your best…… Continue reading Cover Letters: To Do or Not To Do

Here to Stay: Millennials Embrace the Workplace

By Sarah G. Dougherty “Ready or not… here we come!” While the public relations industry isn’t a game of hide-and-seek, it has braced itself in unique ways to adapt to and embrace the Millennial generation—my generation—in a trial and error, learn-as-we-go type of approach. It seems like there is so much commentary about this generation…… Continue reading Here to Stay: Millennials Embrace the Workplace

Emerging Leaders Prove Diverse Groups Achieve Better Results

By Jasmine Reed Most recently, I was selected along with three other fellow Auburn University students, to represent its Public Relations program at the very first Plank Center Challenge for Emerging Leaders. This two-day intensive workshop at the University of Alabama was presented by the Plank Center and several sponsors. It was jam packed with several…… Continue reading Emerging Leaders Prove Diverse Groups Achieve Better Results

PRSSA Conferences Provide Hands On Experience in Event Planning, Execution and Networking

College students aspiring for careers in public relations gain valuable experience through organizing and executing events such as the recent PRSSA Regional Conference in Tuscaloosa, Alabama. I had the opportunity to speak at the conference and observe the talented future professionals in action. University of Alabama senior Cole Lanier describes the program that was flawlessly executed by…… Continue reading PRSSA Conferences Provide Hands On Experience in Event Planning, Execution and Networking

Milestones in Mentoring: The Oscars of PR

By Taylor Shelnutt Some have called it “The Best Night in PR.” Others have described it as the Oscars of the industry. Whatever the reference, it’s clear that The Plank Center’s annual Milestones in Mentoring Gala is one of the most notable events in the public relations industry each year. The Plank Center for Leadership…… Continue reading Milestones in Mentoring: The Oscars of PR