By Rod Cartwright At the end of 2019 – just before Brexit was finalised – I opened the doors of Rod Cartwright Consulting. Within weeks, COVID engulfed the world. The next quarter was a tad hairy, but two years on, the business is flowing and flying, with a fascinating, well-balanced mix of crisis preparedness,…… Continue reading Going Independent, Starting Up or Starting Out in 2022? Seek and You Will Find
By Kamryn Perez and Rashaud Foster When it comes to maintaining a successful and prominent corporation, leaders who take the initiative to become champions of diversity, equity, and inclusion always have the center focus. Bob Jimenez makes it no debate why he was named one of the most influential Latino people in America. Voted by…… Continue reading How This 30-Year Communications Executive Became a Champion for Diversity
By Maggie Christ We’re taught that some people are outgoing and socialize easily. On the other hand, there are people who are naturally shy and doomed to face the lifelong plague of awkward encounters. However, this doesn’t have to be our truth. Two years of social distancing and virtual meetings has been a catalyst…… Continue reading Say Hi: Building a More Connected World Through Weak Ties
By Katelynn Sortino With the ubiquity of the Internet, brands now have to compete with practically everybody else for the time and attention of consumers. This creates new, intriguing challenges and opportunities for those in PR. How do you get your client’s brand noticed when the Duolingo bird is literally stealing your customer base’s…… Continue reading 4 Must Have Tech Skills for Every Public Relations Pro
By Samia El-Harake and Brian Wright It was at least five years ago. Mike Doyle, President and CEO of Ketchum, was running the New York office and a woman who ran facilities reported a series of racial and homophobic slurs found in the men’s bathroom. By the time the news reached his office, they…… Continue reading Ketchum CEO Discusses Serving Employees and Communities Through DE&I
Regardless of the industry, digital tools can make things easy and time efficient. In this blog post, you’ll read about some digital tools that might come in handy in your PR work during the new year. If we missed one of your favorites, please recommend in Comments. Best PR Tools for 2022 HARO AnswerThePublic…… Continue reading 9 Powerful PR Tools for 2022
When I desperately needed money to complete my senior year in college, a professor recommended that I apply for the Eugene C. Pulliam Journalism Scholarship. Until then, I thought scholarships were awarded only to A students. Except for my journalism and political science courses, I was anything but an A student. That scholarship, plus serving…… Continue reading PR Students: Scholarship Season is Here. Apply Now.
By Luke Smith Did you think when you started your public relations education or career that you’d be the one in front of the camera or microphone? Probably not. However, when you work in PR, you often become the face and/or voice of what or who you’re representing. That means you are more likely to…… Continue reading Dressing for Your PR Media Appearance
By Sonia Sotello and Caroline Biedron Spend a few minutes chatting with Karuna Rawal and you’ll quickly understand why she is a celebrated and sought-after brand builder. For more than 25 years, Rawal has worked on well-established brands, including Folgers coffee and Jif peanut butter while at Procter & Gamble, and on Sara Lee and…… Continue reading Game-changing CPG and Marketing Veteran, Mother of Three is Quite the ‘Fynd’
After speaking with University of Florida PR students recently, I received LinkedIn connection requests from several of them—primarily seniors who are anxiously focused on what they’ll be doing upon graduation. Many of their LinkedIn profile photos were framed with the #OpenToWork hashtag. While nobody debates the critical role LinkedIn plays in a job search,…… Continue reading #OpenToWork is Open for Debate: Good Idea or Bad?