Going Independent, Starting Up or Starting Out in 2022? Seek and You Will Find

  By Rod Cartwright At the end of 2019 – just before Brexit was finalised – I opened the doors of Rod Cartwright Consulting. Within weeks, COVID engulfed the world. The next quarter was a tad hairy, but two years on, the business is flowing and flying, with a fascinating, well-balanced mix of crisis preparedness,…… Continue reading Going Independent, Starting Up or Starting Out in 2022? Seek and You Will Find

How This 30-Year Communications Executive Became a Champion for Diversity

By Kamryn Perez and Rashaud Foster When it comes to maintaining a successful and prominent corporation, leaders who take the initiative to become champions of diversity, equity, and inclusion always have the center focus. Bob Jimenez makes it no debate why he was named one of the most influential Latino people in America. Voted by…… Continue reading How This 30-Year Communications Executive Became a Champion for Diversity

Say Hi: Building a More Connected World Through Weak Ties

  By Maggie Christ We’re taught that some people are outgoing and socialize easily. On the other hand, there are people who are naturally shy and doomed to face the lifelong plague of awkward encounters. However, this doesn’t have to be our truth. Two years of social distancing and virtual meetings has been a catalyst…… Continue reading Say Hi: Building a More Connected World Through Weak Ties

4 Must Have Tech Skills for Every Public Relations Pro

  By Katelynn Sortino With the ubiquity of the Internet, brands now have to compete with practically everybody else for the time and attention of consumers. This creates new, intriguing challenges and opportunities for those in PR. How do you get your client’s brand noticed when the Duolingo bird is literally stealing your customer base’s…… Continue reading 4 Must Have Tech Skills for Every Public Relations Pro

Ketchum CEO Discusses Serving Employees and Communities Through DE&I

  By Samia El-Harake and Brian Wright It was at least five years ago. Mike Doyle, President and CEO of Ketchum, was running the New York office and a woman who ran facilities reported a series of racial and homophobic slurs found in the men’s bathroom. By the time the news reached his office, they…… Continue reading Ketchum CEO Discusses Serving Employees and Communities Through DE&I

PR Students: Scholarship Season is Here. Apply Now.

When I desperately needed money to complete my senior year in college, a professor recommended that I apply for the Eugene C. Pulliam Journalism Scholarship. Until then, I thought scholarships were awarded only to A students. Except for my journalism and political science courses, I was anything but an A student. That scholarship, plus serving…… Continue reading PR Students: Scholarship Season is Here. Apply Now.

Game-changing CPG and Marketing Veteran, Mother of Three is Quite the ‘Fynd’

  By Sonia Sotello and Caroline Biedron Spend a few minutes chatting with Karuna Rawal and you’ll quickly understand why she is a celebrated and sought-after brand builder. For more than 25 years, Rawal has worked on well-established brands, including Folgers coffee and Jif peanut butter while at Procter & Gamble, and on Sara Lee and…… Continue reading Game-changing CPG and Marketing Veteran, Mother of Three is Quite the ‘Fynd’

#OpenToWork is Open for Debate: Good Idea or Bad?

  After speaking with University of Florida PR students recently, I received LinkedIn connection requests from several of them—primarily seniors who are anxiously focused on what they’ll be doing upon graduation. Many of their LinkedIn profile photos were framed with the #OpenToWork hashtag. While nobody debates the critical role LinkedIn plays in a job search,…… Continue reading #OpenToWork is Open for Debate: Good Idea or Bad?