Is the Press Release Dead? No Way

Is the Press Release Dead? No Way

A professor friend from the west coast last week lamented the fact his college stopped teaching press release writing, claiming such news conveyance is outdated and no longer relevant in the current digital age. Such a decision couldn’t have been made by the boomers...
Get a Job or Get a Master’s Degree? Or Both?

Get a Job or Get a Master’s Degree? Or Both?

Q. I’m a halfway into the first semester of my senior year and wondering if I should proceed to get a master’s degree upon graduation, accept a full-time job that I’m told is going to be offered at the end of my internship or try to do both. What’s your advice? -JB A....
Premier Mentorship Event Salutes 5 PR Leaders

Premier Mentorship Event Salutes 5 PR Leaders

  After a pandemic-required hiatus last year, the Plank Center’s “Milestones in Mentoring Gala” returns this November as both an in-person and virtual event you’ll not want to miss. Dubbed by many past attendees as the “PR party of the year,” the Milestones gala...
Considerations for Becoming a PR Specialist

Considerations for Becoming a PR Specialist

By Luke Smith Our ultra-connected digital landscape has connected our world in some incredible ways. It also means clear communication is especially important. For public figures, brands, or public services, clarity can drive positive engagement. On the other hand,...