Q. Most online job boards seem to only want a copy of my resume, but some postings require a cover letter and others make them optional. A cover letter takes a lot of thought and time. Does it really matter? -DL A. Over the years, I’ve often had similar doubts–mainly because I’ve seen so…… Continue reading Q&A: Are Cover Letters Still Relevant?
By Myat Min Soe After a pandemic-caused hiatus, Chicago’s public relations and advertising community returned to DePaul University last week for the Portfolio Showcase event featuring class and professional work completed by grad students over the past two years. Keynote speaker this year was Lewis Williams, EVP of Brand Impact at Weber Shandwick. Williams,…… Continue reading Future PR & Ad Leaders Celebrate Accomplishments with Chicago Pros
As the summer internship season moves into full swing, I decided to conduct another informal review of internship salaries. Fortunately, significant improvement has been made at many of the surveyed agencies, corporations and nonprofits. But others still hold onto minimum wage levels or slightly above. Therefore, I decided to reprise the same headline plea…… Continue reading Interns are a Bargain: Pay Them Fairly
By Jill O’Mahony Stewart, M.S., M.A. As another school year winds down, I worry that my many writing-teacher admonitions will fade like the pinks and yellows of spring flowers. “What will stick?” I ask myself. “What will they remember and continue to practice?” I fret. With a nod to the wonderful restaurant review show hosted…… Continue reading CHECK PLEASE! How to proof and polish to protect your professional image.
By Holly Jenvey Two years ago, my family and I moved from New York City to Los Angeles. Moving across the country at the height of the Covid-19 pandemic was a step into the unknown, but instilled the values of curiosity, connectivity and resilience in my professional and personal life. Curiosity My curiosity is…… Continue reading How I’ve Navigated Working Amid Uncertainty
By John Millen Congratulations on your college graduation! You might have heard amazing commencement speeches with advice on your role in changing the world; on thinking globally but acting locally; on finding your bliss and living your dreams. That is all good and inspirational advice. You should follow your dreams. But as a veteran…… Continue reading Career Advice for New College Graduates
By Angela Null If you had asked me where I see myself in twenty years two decades ago, I would have confidently responded, “dancing, teaching, or owning a studio.” I never imagined that I would attend, or furthermore graduate from a university. Today, I am 34 years young, and if you asked me the…… Continue reading How a Former Professional Ballerina Became PRWeek’s Outstanding Student 2022
By Jeff Leshay How do you feel when you’re asked to give a presentation? Does this fill you with positive energy, or does it spark a tense, uneasy feeling in your gut? If the thought of presenting gives you the jitters, you can count yourself among the majority of people who fear public speaking,…… Continue reading Fear Not! You CAN Manage Those Presentation Jitters and Start Strong
By Katie Brenneman Public relations professionals and those considering the career should embrace any opportunity to interact with sales personnel. Although PR doesn’t focus as much on making a transaction, it does find itself in the middle of closing deals, communicating, and growing relationships. Something sales teams know a lot about. Taking a deeper…… Continue reading What PR Professionals Can Learn From Sales
By Katie Brenneman Priorities of public relations campaigns and the methods involved aren’t the same for all clients in different industries — especially if you choose to work for creative clients like artists and cultural institutions. Creative focused individuals and institutions generally require their own unique PR perspective and approaches. Guerilla marketing style stunts…… Continue reading PR Tips for Creative Clients and Cultural Institutions