PR Imperative: Manage Good Relationships and Don’t Burn Bridges 

By Keala Bilbao  Public Relations thrives on building and maintaining relationships with different publics. Melody Cowan knows this firsthand thanks to her wide-ranging career.  Melody, the culprit behind the viral and media attention of Patti Labelle’s famous sweet potato pies, says maintaining her unique experiences and relationships helped her navigate her public relations career.  It…… Continue reading PR Imperative: Manage Good Relationships and Don’t Burn Bridges 

How to Avoid Awkward Holiday Conversations

By John Millen Ah, the holidays. It’s that special time of year when we slow down, eat too much food and…engage in awkward conversations. Whether your business and family holiday gatherings are in-person or virtual, you’ll face the same old challenges in communicating during this season. While it can often be nice to mingle, sometimes…… Continue reading How to Avoid Awkward Holiday Conversations

Foodie Moves In-House After Successful Agency Career

By Madi Shaw Initially wanting to be a lawyer, Caitlin Gustman found her way into the world of public relations through the help of DePaul University’s Master of Arts in Public Relations and Advertising program along with the mentorship of a professor who would help her get her foot in the door at one of the industry’s…… Continue reading Foodie Moves In-House After Successful Agency Career

Importance of Openness, Collaboration and Goals in Successful Agency/Client Relationships

By Kaylee Harrington Stacia Doss is driven by her passion for writing, and she has been able to tap that throughout her extensive range of agency and in-house communications experiences, including her current job as Content Marketing Manager at McKesson and earlier positions —  Communications Consultant for Blue Cross and Blue Shield, Senior Coordinator of Marketing…… Continue reading Importance of Openness, Collaboration and Goals in Successful Agency/Client Relationships

Hone Your PR Skills to Make a Difference in the Healthcare Community

By Luke Smith Healthcare and public relations interact much more often than you might think. We’ve seen more than enough evidence of this during the COVID-19 pandemic, in which PR has been tapped to send important public information, promote vaccination, and stem the tide of the virus. But there’s plenty more long-term good a public…… Continue reading Hone Your PR Skills to Make a Difference in the Healthcare Community

Soft Skills Tips for New PR Pros

By Mark Mohammadpour Every year I am so impressed with the quality of public relations students about to start their careers. Through PRSSA, internships, and student-run agencies, tomorrow’s leaders are learning in real-time how to strategize and execute campaigns that deliver business impact. Knowing the challenges that new professionals face in the first several years…… Continue reading Soft Skills Tips for New PR Pros

Media Pitches Create Proud Moments, Career Success

By Marina Rutter How do you get your client featured in the New York Times? In her seven years in a public relations career, Neda Veselinovic, communications manager at Motorola Solutions, has already led press trips abroad, managed healthcare communications during a global pandemic, and helped her clients get featured in major news outlets. When…… Continue reading Media Pitches Create Proud Moments, Career Success

Pursue Your Career Aspirations, Even if You Have to Quit a Good Job or Two to Get There

By Kameron Stanko Influenced by his dad and a realization that he lacked the discipline and will to work independently, Luis Agostini joined the Marine Corps as a combat correspondent in public affairs – the perfect job for a mix of field and office work. He described his job as a combat correspondent as a…… Continue reading Pursue Your Career Aspirations, Even if You Have to Quit a Good Job or Two to Get There

Is the Press Release Dead? No Way

A professor friend from the west coast last week lamented the fact his college stopped teaching press release writing, claiming such news conveyance is outdated and no longer relevant in the current digital age. Such a decision couldn’t have been made by the boomers who most likely began their PR careers by writing press releases.…… Continue reading Is the Press Release Dead? No Way