‘Start with the Future and Work Back:’ Unlocking Brand Value Through Corporate Heritage

  The following article was written by DePaul University public relations grad student Michael Bellino as a final class assignment in researching and writing about an agency studied during the fall term of my agency-client relationship course. Michael was assigned to The History Factory and its founder and former CEO Bruce Weindruch, who pioneered the…… Continue reading ‘Start with the Future and Work Back:’ Unlocking Brand Value Through Corporate Heritage

Let’s Learn from ‘The Internet’s Agent’

  By Jamie Zimmerman Do you ever find yourself sitting on the couch with friends and gossiping over the red carpet at events like the Met Gala? Because I know I do. And so did 27-year-old Robyn DelMonte, otherwise known as “@GirlBossTown” on both TikTok and Instagram. The difference between the two of us is…… Continue reading Let’s Learn from ‘The Internet’s Agent’

Personality Tests Help You Navigate Workplace Relationships

  By Grace Brindley Who am I? When engaging in a personality test, I seek to answer this question. From lighthearted Buzzfeed quizzes to the longstanding Myers-Briggs Type Indicator, the options for self-identification are endless. As a daughter, friend and student, I don many different personas; however, one facet of my identity, which I want to know more…… Continue reading Personality Tests Help You Navigate Workplace Relationships

Balancing Mental Health and Career Growth

  By Katie Brenneman Public Relations professionals take on roles and responsibilities that can be incredibly demanding on their mental health and emotional wellness. From building relationships with multiple clients and contacts to media training to managing crises — all of it requires serious commitment and a high level of effort that can be exhausting…… Continue reading Balancing Mental Health and Career Growth

The Apprenticeship Gap

  By David Selby “View your career as a lifelong apprenticeship” was a wonderful piece of advice I received early in my now long professional journey. I probably didn’t know what to make of it at the time, but it is advice that I have carried with me and reflected upon often. To me “lifelong…… Continue reading The Apprenticeship Gap

Q&A: Are Cover Letters Still Relevant?

  Q. Most online job boards seem to only want a copy of my resume, but some postings require a cover letter and others make them optional. A cover letter takes a lot of thought and time. Does it really matter? -DL A. Over the years, I’ve often had similar doubts–mainly because I’ve seen so…… Continue reading Q&A: Are Cover Letters Still Relevant?

Future PR & Ad Leaders Celebrate Accomplishments with Chicago Pros

  By Myat Min Soe After a pandemic-caused hiatus, Chicago’s public relations and advertising community returned to DePaul University last week for the Portfolio Showcase event featuring class and professional work completed by grad students over the past two years. Keynote speaker this year was Lewis Williams, EVP of Brand Impact at Weber Shandwick. Williams,…… Continue reading Future PR & Ad Leaders Celebrate Accomplishments with Chicago Pros

How I’ve Navigated Working Amid Uncertainty

  By Holly Jenvey Two years ago, my family and I moved from New York City to Los Angeles. Moving across the country at the height of the Covid-19 pandemic was a step into the unknown, but instilled the values of curiosity, connectivity and resilience in my professional and personal life. Curiosity My curiosity is…… Continue reading How I’ve Navigated Working Amid Uncertainty

Career Advice for New College Graduates

  By John Millen  Congratulations on your college graduation! You might have heard amazing commencement speeches with advice on your role in changing the world; on thinking globally but acting locally; on finding your bliss and living your dreams. That is all good and inspirational advice. You should follow your dreams. But as a veteran…… Continue reading Career Advice for New College Graduates

How a Former Professional Ballerina Became PRWeek’s Outstanding Student 2022

  By Angela Null If you had asked me where I see myself in twenty years two decades ago, I would have confidently responded, “dancing, teaching, or owning a studio.” I never imagined that I would attend, or furthermore graduate from a university. Today, I am 34 years young, and if you asked me the…… Continue reading How a Former Professional Ballerina Became PRWeek’s Outstanding Student 2022