A PR Pro’s Guide to Surviving Holiday Small Talk

By McClelland Schilling The holidays are right around the corner, and I can practically smell the evergreen and home-cooked meals. But as my desire for eggnog and gift exchanges grows, so does my anxiety at the thought of holiday small talk. “When do you graduate?” “Have you found a job yet?” “Are you dating anyone?”…… Continue reading A PR Pro’s Guide to Surviving Holiday Small Talk

Corporate PR Insights from Future Pro

By Elizabeth Driver Knowledge plays a vital role in the public relations profession. Practitioners are expected to continuously develop and expand their understanding of the ever-changing PR industry. For some, this may include checking daily trade news, attending professional conferences and seminars, and engaging in online forums or discussion boards. But for corporate communication professionals,…… Continue reading Corporate PR Insights from Future Pro

Cover Letters: To Do or Not To Do

By Allie Binford While most of the internship and job search process is consistent across the public relations industry, there is one inconsistent factor: the cover letter. Some companies require them, some make them optional, and some ditch them altogether. When applying for internships and jobs in any field, it’s important to put your best…… Continue reading Cover Letters: To Do or Not To Do

Confessions of a PR Student

By Megan Perkins I have a confession to make: I’m a student studying public relations, and I hate networking. This unpopular opinion has caused me a lot of discomfort throughout my studies. I’ve lost track of the amount of social events I’ve attended with the sole purpose to network. Just last week I attended The…… Continue reading Confessions of a PR Student

Thank You for Going ‘The Extra Mile’

By Sonny Franks Life lessons sometimes come when you least expect them. The day I interviewed for an internship at a prominent company in Grand Rapids, Michigan, is a good example. Having come in from out of town, I wanted to ensure that I got my thank-you notes to my interviewers that day before my…… Continue reading Thank You for Going ‘The Extra Mile’

Students Gain Real World Professional Experience

When the nearest major city is hundreds of miles away, a growing number of college PR programs are creating or ramping up student-run firms. This post discusses the University of Alabama’s impressive student-run agency and online magazine.

Millennial Advice to Peers: Please Do Not Disturb

It seems like we spend more time looking down rather than up these days. We flow through the motions of everyday life plugged into a tiny, mobile gadget — checking the scores of sporting events, chatting with friends or sending out emails. The enticing, rectangular object is becoming an addiction that we, as millennials, can’t…… Continue reading Millennial Advice to Peers: Please Do Not Disturb

Prospects for PR ‘Looking Good for Newbies’

Earlier this month, industry professionals descended on DePaul University and the Union League Club in Chicago for The Plank Center Summit. During the Summit, three research studies were presented. These studies focused on different areas of leadership within public relations and communications. After the Summit, The Plank Center held a dinner to honor mentors and…… Continue reading Prospects for PR ‘Looking Good for Newbies’

Jessica Colburn’s Blueprint for Success

As this year’s winner of the Daniel J. Edelman/PRSSA Award for Outstanding Public Relations Student, Jessica Colburn is a perfect example of how leadership and hard work can lead to incredible opportunities. Over the past four years, Colburn has played the role of both a college student and a PR professional. Her accomplishments should serve…… Continue reading Jessica Colburn’s Blueprint for Success