Writing, Time Management and Presentation Skills Are Keys To Success in New PR Job

Walking into the office on the first day of your first PR job without having an understanding about the basics of good PR is not a great idea. If you want to shine in your job, you must keep in mind the following tips. Writing high-impact press releases Writing press releases is an integral part…… Continue reading Writing, Time Management and Presentation Skills Are Keys To Success in New PR Job

5 Simple Steps to Beating the Summer Job Rush

Data from the National Center for Education Statistics (NCES) confirms that summer is one of the busiest times of year for job hunting, and that certainly backs up my own experience as a recruiter – generally June to July means non-stop emails and phone calls, thousands of new resumes dumped on my desk and an almost…… Continue reading 5 Simple Steps to Beating the Summer Job Rush

Don’t Surprise Your Job References

A former colleague called me last week to inquire about someone who used to work at Sara Lee some 20 years ago. I didn’t remember the person at first, but I eventually determined the individual had since gotten married and changed her name. Still, I wasn’t able to give a compelling recommendation since much had…… Continue reading Don’t Surprise Your Job References

Unconventional Graduation Tips From Unlikely CEO

As 3.2 million U.S. college students graduate this month and next, Fred Cook’s advice in his new book, Improvise, is as good as any commencement address. The CEO of global public relations firm Golin Harris discussed his eclectic career with DePaul University public relations students last week, offering tips for  those soon entering the “real…… Continue reading Unconventional Graduation Tips From Unlikely CEO

Betsy’s Gift for PR Students and Pros: Great Advice

Even though she is no longer with us, I’m confident public relations pioneer Betsy Plank is watching with delight from Above today as students and professionals celebrate her 90th birthday by reflecting on her immeasurable contributions to our profession. Whenever any of us talked with Betsy, no matter how busy she might have been with…… Continue reading Betsy’s Gift for PR Students and Pros: Great Advice

Winning Pitches: Reporter Tips for PR Pros

  When pitching, it’s vital for young professionals to get to know their target media if they want to land that story for their client. The best way to do this is to understand what the media covers and what they need to develop their story. Long gone is the time when you can simply…… Continue reading Winning Pitches: Reporter Tips for PR Pros

How Being Odd Can Help Out Your PR Career

The U.S. economy is just barely recovering and the labor market is still highly competitive. While job growth substantially accelerated and now exceeds 200,000 per month, it is still a long road to full recovery. Two economists at the Federal Reserve Bank of Kansas City concluded recently that at the current rate of progress, the U.S. labor market wouldn’t get back to normal until the summer of 2015. Goldman Sachs economists, who were analyzing the same data, even reported that pre-2008 conditions might not arrive until early 2017.

Top 20 Posts of 2013: Mostly About Jobs, Careers

As 2013 comes to a close, I spent a few hours today analyzing page requests, most popular posts and hosts that generated the bulk of the seven million-plus Culpwrit hits over the past year. I also compared topics to the Top 20 Posts for 2012 and found many common themes–college tips, careers, internships and the passing of…… Continue reading Top 20 Posts of 2013: Mostly About Jobs, Careers