Unconventional Graduation Tips From Unlikely CEO

As 3.2 million U.S. college students graduate this month and next, Fred Cook’s advice in his new book, Improvise, is as good as any commencement address. The CEO of global public relations firm Golin Harris discussed his eclectic career with DePaul University public relations students last week, offering tips for  those soon entering the “real…… Continue reading Unconventional Graduation Tips From Unlikely CEO

Insights From Chicago Agency Leaders

  Put five of Chicago’s top public relations agency leaders in one room, and what do you get? A lively conversation exploring current trends and the state of the PR industry. Last week was PRSA Chicago’s most anticipated event of the year––the Agency Leaders Panel with an all-star line-up, including: Moderator: -Jim Motzer, Instructor, DePaul University…… Continue reading Insights From Chicago Agency Leaders

4 Tips for PR Pros Working With Journalists

  Last week, BPRS (Black Public Relations Society of Chicago) and NABJ (National Association of Black Journalists) hosted a panel entitled “The Ties That Bind” addressing the ever-relevant topic of how journalists and PR professionals can best work together. In an inspired move, the panel was comprised entirely of speakers who had worked in both…… Continue reading 4 Tips for PR Pros Working With Journalists

Students and Agency Heads Discuss PR’s Future

Thanks to Kathy Cripps of the Council of PR Firms for the following post summing up an amazing day of interaction between agency heads, faculty and students at DePaul University last week. We know our success depends on our ability to maintain a continuous flow of bright, motivated professionals into our industry. But with rapid…… Continue reading Students and Agency Heads Discuss PR’s Future

Social Media Trends PR Pros Need To Know

By Sadie McGuire The Publicity Club of Chicago (PCC) has been a staple for public relations professionals in the city since 1941. Being around for 71 years, the Club has seen its fair share of trends in the PR industry. Keeping up with the newest innovations, PCC befittingly made social media the topic of its…… Continue reading Social Media Trends PR Pros Need To Know

‘PR–The Chicago Way’ Conference Offers Job Tips

  On February 14-15, DePaul University PRSSA hosted “PR–The Chicago Way,” a conference dedicated to the PR industry in Chicago. More than 100 students from schools across the Midwest attended agency interacted with local professionals in agency visits, seminars and a career fair. The speakers provided an “inside look” at different aspects of the industry…… Continue reading ‘PR–The Chicago Way’ Conference Offers Job Tips

Best Degree for PR Career? Discover’s Kathryn Beiser Advocates for Liberal Arts

I continue to believe that graduating from college with a liberal arts degree is one of the best ways to prepare for a career in public relations—my courses in history, political science, sociology, psychology, and even French have served me very well these past 25 years.  But during my senior year at Northwestern, after a…… Continue reading Best Degree for PR Career? Discover’s Kathryn Beiser Advocates for Liberal Arts

Did Boomer Parents Prepare You For A Boomer Boss? These 7 Tips Will Help

    Ron and I recently compared areas of interest. We decided a discussion about a boss (or potential boss) who is a Baby Boomer could be useful.  You know a lot about Boomers.  Your parents are Boomers.  Some tips from my experiences as a Baby Boomer, a parent and a boss:   Don’t stereotype.  There…… Continue reading Did Boomer Parents Prepare You For A Boomer Boss? These 7 Tips Will Help

Using Your Past Internship To Secure A Full-Time Position

Guest post by Natalie Poston Landing an entry-level position out of an internship is the goal of every post-graduate intern and I was no exception. You do your homework, ask questions, be proactive and work late to get the attention of your supervisor and colleagues but sometimes that full-time job offer just doesn’t come.  I…… Continue reading Using Your Past Internship To Secure A Full-Time Position

Students Show Power of Twitter Meeting Coverage

I’ve spoken at a few PRSSA National Conferences in the past dozen years, but yesterday’s meeting in San Diego totally surprised me.  Colleague Kevin Saghy and I had just started speaking when my Blackberry began vibrating with “tweets” — from many of the 400+ audience members.  If I had the time to read the comments as…… Continue reading Students Show Power of Twitter Meeting Coverage