5 Ways to Build Greater Business Acumen

By Matt Ragas and Ron Culp As PR professionals strive to become more trusted business advisers to the C-Suite, business acumen has become a critical competency for all levels of the profession. We conducted national research with our colleague, Dr. Nur Uysal of Marquette University, and found that 84.5 percent of senior communication executives believe…… Continue reading 5 Ways to Build Greater Business Acumen

Professional Development Takes Center Stage

Training and other non-billable activities were eliminated or drastically scaled back by most firms during the seemingly endless Great Recession that allegedly has ended. As a result, a significant portion of an entire generation of public relations talent received minimal training during the critically important early stages of their careers. Young professionals I’ve talked with…… Continue reading Professional Development Takes Center Stage

Increasing Business Acumen: A Career Imperative

Like many marketing and public relations professionals, writing a book has been on my “bucket list” for most of my career. I actually started writing three or four books over the years, but I didn’t get much past outlining potential chapters and perhaps a few pages of random thoughts. After opening a gourmet coffee store…… Continue reading Increasing Business Acumen: A Career Imperative