Professional Development Takes Center Stage

Training and other non-billable activities were eliminated or drastically scaled back by most firms during the seemingly endless Great Recession that allegedly has ended. As a result, a significant portion of an entire generation of public relations talent received minimal training during the critically important early stages of their careers. Young professionals I’ve talked with…… Continue reading Professional Development Takes Center Stage

Jobs Aplenty, But Not Necessarily Full Time

Even with growing demand for public relations services, agencies and corporations will resist filing full-time positions while increasing their reliance on interns and contractors.   Driven by uncertainty over true economic recovery, agency and business leaders will need hard proof that current positive signs for future growth is a reality, not another illusion in the country’s…… Continue reading Jobs Aplenty, But Not Necessarily Full Time

PR Challenges and Opportunities Rise From Decline of Traditional Media

  Editor’s note: I was pleased to write the following guest post that appears in today’s PRSAY blog.  It’s the 5th in a series of 13 guest posts  predicting key trends that will impact the public relations industry in 2013. Hosted under the hashtag #PRin2013, the series began Jan. 7 with a compilation post previewing some of the…… Continue reading PR Challenges and Opportunities Rise From Decline of Traditional Media