15 Questions to Ask Yourself to Discover Your True Passions 

  By David J. Albritton If you’re lucky, you’ve already discovered many of your passions and get to spend much of your time enjoying things that bring you excitement and joy. However, maybe you’ve not yet connected with activities, skills, and interests that ignite your passion.   It takes time, soul-searching, and some life experience to identify…… Continue reading 15 Questions to Ask Yourself to Discover Your True Passions 

How to Keep Job Search Networking Going (Without Looking Like an Insensitive Clod)

By Jenny Foss How in the heck are you supposed to “network” when everyone is scrambling to relearn and teach their kids geometry, find a gosh-darned package of toilet paper within county limits, and get through a conference call before the dog starts barking (again) at every stupid thing outside? I mean, reaching out to…… Continue reading How to Keep Job Search Networking Going (Without Looking Like an Insensitive Clod)

‘Finance Geek Girl’ to Communications Leader

By Monica Thomas Valerie Barker Waller, Senior Vice President and Chief Marketing & Communications Officer for the YMCA of the USA, came to communications in a roundabout way. As a self-proclaimed “finance major geek girl,” she was finishing her MBA at the University of Michigan and considering where to go from there.   She sat through…… Continue reading ‘Finance Geek Girl’ to Communications Leader

4 Strategies for Successful Restaurant PR Career

By Dafina Zymeri How to know if the restaurant industry is the right niche for you? Well, the definition of the word niche is “a situation or activity specially suited to a person’s interests, abilities, or nature”. Therefore, you can easily define the field you want to work on based on your interests, abilities and…… Continue reading 4 Strategies for Successful Restaurant PR Career

How to Succeed as a Freelancer

By Katie Perkins If you’re in the public relations profession, it may not come as a surprise to hear that many PR professionals consider dropping their 9-to-5 office jobs to work as independent consultants. Those who do take the leap say that finding freelance work is relatively easy thanks to advancements in technology. The benefits…… Continue reading How to Succeed as a Freelancer

How Women in Public Relations Can Breathe New Life Into Their Careers

By Gloria Martinez Does it seem as if you’re spending too long on the same rung, trying to climb the ladder of success? Anyone can get stuck in a rut, but sometimes a simple change can rejuvenate your prospects. Here’s how women in public relations can breathe new life into their careers when it otherwise…… Continue reading How Women in Public Relations Can Breathe New Life Into Their Careers

Sustainability Creates PR Career Opportunities

By Ujëbardha Bekolli  Sustainability is one of the fastest growing fields for career opportunities. With brands implementing sustainability in their practices, there is an increasing number of job openings for sustainability professionals. The PR career path is no different. Especially because brands have been using sustainability for marketing purposes, to attract a larger scale of loyal customers.   But not…… Continue reading Sustainability Creates PR Career Opportunities

How to Navigate First Job Offer After Graduation

I heard this week from two former students who are anxiously waiting for job offers after surviving intensive interviews and reference checking. Their questions range from “Should I negotiate a higher salary?” to “What are the typical benefits that I should ask about?” Shortly after those conversations, I received a great guide from Pat Morgan…… Continue reading How to Navigate First Job Offer After Graduation

Job Hop for Right Reasons, but Not Too Often

Despite my advice not to do so, a young friend quit his job last week and will begin a new one soon. That’s no big deal unless it’s your third job in the past 12 months. Claiming low pay and a cultural-fit mistake, he jumped at the latest opportunity. I reluctantly agreed with his decision…… Continue reading Job Hop for Right Reasons, but Not Too Often

A Primer on How to Be #DataSmart

By Yoo Mee Pontonnier As a marketing manager responsible for team visibility and strategy within Ketchum Global Research and Analytics (KGRA), I am surrounded by exceptional researchers on a daily basis. But, when I first joined the group as a fully self-aware (and slightly intimidated) right-brainer, I often thought to myself: “I understand how valuable…… Continue reading A Primer on How to Be #DataSmart