Scholarship Winner’s Advice for College Success

Just returned from Austin, Texas where I met several hundred enthusiastic future PR pros at the PRSSA National Conference. It was especially fun to present my annual mentorship scholarship to someone who is destined to make her mark on our profession–Maret Montanari. Now a senior public relations major, Maret is firm director of Capstone Agency, an impressive 116-person…… Continue reading Scholarship Winner’s Advice for College Success

The Freestyling Art of Networking

By Maret Montanari You either love it or you hate it, but we can all agree on one thing: Networking is an essential skill for a rising public relations professional. Networking is consistently a trending topic, and often hundreds of posts about unlocking your networking potential clog my social feed. I frequently find these articles…… Continue reading The Freestyling Art of Networking

Thank You for Going ‘The Extra Mile’

By Sonny Franks Life lessons sometimes come when you least expect them. The day I interviewed for an internship at a prominent company in Grand Rapids, Michigan, is a good example. Having come in from out of town, I wanted to ensure that I got my thank-you notes to my interviewers that day before my…… Continue reading Thank You for Going ‘The Extra Mile’

Milestones in Mentoring: The Oscars of PR

By Taylor Shelnutt Some have called it “The Best Night in PR.” Others have described it as the Oscars of the industry. Whatever the reference, it’s clear that The Plank Center’s annual Milestones in Mentoring Gala is one of the most notable events in the public relations industry each year. The Plank Center for Leadership…… Continue reading Milestones in Mentoring: The Oscars of PR

Students Gain Real World Professional Experience

When the nearest major city is hundreds of miles away, a growing number of college PR programs are creating or ramping up student-run firms. This post discusses the University of Alabama’s impressive student-run agency and online magazine.

Millennial Advice to Peers: Please Do Not Disturb

It seems like we spend more time looking down rather than up these days. We flow through the motions of everyday life plugged into a tiny, mobile gadget — checking the scores of sporting events, chatting with friends or sending out emails. The enticing, rectangular object is becoming an addiction that we, as millennials, can’t…… Continue reading Millennial Advice to Peers: Please Do Not Disturb