National media pros want newsworthy pitches. Here are tips that increase your chances of landing a story.
Tag: PRSA
Make Ethics in PR a Reality, Not an Oxymoron
More than most other professions, public relations practitioners must adhere to the highest ethical standards in order to demonstrate our credibility as honest and trustworthy professionals.
Top Educator Awards Go to PR Leaders
Two friends and public relations leaders received well-deserved recognition for their significant contributions to education during last week’s annual conference of the Association for Education in Journalism and Mass Communication (AEJMC) in Montreal. Frank Ovaitt, president and CEO of the Institute for Public Relations (IPR), received the Gerald Sass Distinguished Service Award, presented by the Association of…… Continue reading Top Educator Awards Go to PR Leaders
Program Introduces Young Men to PR Careers
A unique seven-week summer program aimed at increasing the number of young minority men considering public relations as a career option just wrapped up at the Midtown Center for Boys in Chicago. Judging from initial feedback, the program was a success since none of the students initially was aware of the career potential of PR, but…… Continue reading Program Introduces Young Men to PR Careers
10 Surefire Ways to Brand Yourself
Jon HarrisMany public relations professionals are so busy working for their clients that they pay little attention to building their personal brands. Jon Harris, chief communications officer at Hillshire Brands, has been able to successfully juggle both, and have fun in the process. Beginning his career as an intern for a New York radio station…… Continue reading 10 Surefire Ways to Brand Yourself
A Career Business Case for Joining PRSSA
Words of advice for PR students home for the summer: Save at least an extra $60 and put it to good use by joining PRSSA when you return to campus this fall. Over the weekend, I had the honor of kicking off the annual PRSSA Leadership Rally in 100-degree-plus Scottsdale, Arizona. Chapter presidents and officers colleges engaged…… Continue reading A Career Business Case for Joining PRSSA
Jobs Aplenty, But Not Necessarily Full Time
Even with growing demand for public relations services, agencies and corporations will resist filing full-time positions while increasing their reliance on interns and contractors. Driven by uncertainty over true economic recovery, agency and business leaders will need hard proof that current positive signs for future growth is a reality, not another illusion in the country’s…… Continue reading Jobs Aplenty, But Not Necessarily Full Time
‘Culpwrit’ Award Winner: Kelsey Balimtas
By Geri A. Evans, APR “ . . . and the winner of the Ron Culp Scholarship for Mentorship is Kelsey Balimtas, president of the PRSSA Chapter at American University.” With these words, a very bright and talented young woman pursuing a degree in public communications with minors in marketing and psychology moved her dreams…… Continue reading ‘Culpwrit’ Award Winner: Kelsey Balimtas
PRSSA President’s Reflections and Networking Tips From Successful National Conference
Brian Price, PRSSA 2013-2014 National President The dust has settled in the wake of the recent Public Relations Student Society of America’s 2013 National Conference in Philadelphia, which hosted more than 1,100 students. To say the conference schedule was action packed would not do our time in Philadelphia proper justice. PRSSA’s National Conference is, quite simply, the…… Continue reading PRSSA President’s Reflections and Networking Tips From Successful National Conference
Tips for Making Better Pitches to National Media
Many of us don’t realize what national media resources we have right in our own backyard. I attended a PRSA event in Chicago recently at which we heard from a panel of journalists from the Chicago bureaus of Al Jazeera America, the Wall Street Journal, Bloomberg, and the Financial Times. They provided some great intel…… Continue reading Tips for Making Better Pitches to National Media