By Rob Johnson As I embarked upon my new career as a communications specialist, I can’t tell you how many clients and potential clients have told me, “I just wish we could communicate our message better internally and with the media.” After spending more than 25 years as a TV anchor/reporter, I have seen the…… Continue reading Veteran Newsman Provides Tips for Young PR Pros
Tag: media relations
Media Relations Remains #1 on Client Wish List
Since my public relations career was launched and advanced through a love of media relations, I was understandably intrigued to see the new PR Council report indicating it remains the number one demand of prospective clients. Many aspiring professionals today feel media relations is “old school.” But clients clearly feel otherwise. The PR Council’s recent…… Continue reading Media Relations Remains #1 on Client Wish List
Q&A: Media Relations or Social Media?
Q. I’m a second semester junior journalism major, but I decided to pick up a minor in PR since there will be more job possibilities upon graduation. I now need to decide an emphasis area and I’m torn between media relations and social media. Your thoughts? -LP A. I posed your question to a young media…… Continue reading Q&A: Media Relations or Social Media?
Tips for Making Better Pitches to National Media
Many of us don’t realize what national media resources we have right in our own backyard. I attended a PRSA event in Chicago recently at which we heard from a panel of journalists from the Chicago bureaus of Al Jazeera America, the Wall Street Journal, Bloomberg, and the Financial Times. They provided some great intel…… Continue reading Tips for Making Better Pitches to National Media
Mid-Level Agency Jobs Require Media Relations Experience
Q. While I’ve seen a few PR agency jobs that do not require media relations experience, is not having this experience an obstacle to finding a mid-level job at a PR agency? I have 7 years of experience in communications (visual communications, publications development, and marketing) at a professional services firm, I’ve done an…… Continue reading Mid-Level Agency Jobs Require Media Relations Experience