I didn’t realize when I began teaching (as opposed to practicing) public relations that being a professor pretty much would guarantee that I would be a mentor. All of us who teach public relations have the opportunity to connect with, mentor and begin a lifelong mentoring network with our students. Students often don’t know…… Continue reading 5 Important Tips for Educator Mentors
Tag: PRSA
College Senior Career Preparation Checklist
Working at Ogilvy Chicago over the summer as an account management intern was an incredible experience. Being at an agency with almost 600 employees was certainly an eye-opening experience. I really enjoyed working in account management because I was able to see projects from creative brief to keyline approval. Somewhere in between the hundreds (which…… Continue reading College Senior Career Preparation Checklist
Social Media: #LearnItLoveItForSuccess
“Embrace social media or you’ll be out of business in five years.” That opening statement from my stump speech gets the attention of business men and women, many of whom would prefer to avoid engagement in digital communication (despite knowing it’s not going away). The same declaration can be modified to apply to higher education…… Continue reading Social Media: #LearnItLoveItForSuccess
Back to College Tips That Will Land Future Jobs
Career pressure intensifies this month as seniors begin returning to college wondering if they’ll have jobs upon graduation next spring. While seniors face the greatest pressure, all students should start off the new academic year with a game plan that will help land future jobs. Not all students know what they want to do when…… Continue reading Back to College Tips That Will Land Future Jobs
Missing Betsy Plank
Serving as the PRSSA 2013-2014 National President, I had the privilege of attending last week’s Plank Center advisory board meeting in Chicago. Members of the board are true titans of the public relations industry, so I’ll admit that I felt a bit out of place. Nevertheless, I quickly became comfortable. The reason for my comfort…… Continue reading Missing Betsy Plank
The Protocol of Social Event Networking
Upon entering the jam-packed PRSA reception in Chicago last week, a senior public relations leader was accosted by young job seekers. Midway through the evening, I suggested that he remove his name tag, but he already had been scouted out by most of the attendees. “I’m exhausted and I’m not getting a chance to talk…… Continue reading The Protocol of Social Event Networking
7 Steps to Start Your PR Career With a Bang
When you navigate the choppy waters of the PR world, you have to be the press and the person that deals with the press all at once. This can be a tricky juggling act if you’re just beginning to spread your wings in the PR world. Luckily, with the right attitude and preparation, you can…… Continue reading 7 Steps to Start Your PR Career With a Bang
Most Interns Deserve a Pay Raise
While cleaning out an old file cabinet recently, I surprisingly came across a long-forgotten pay stub from my first internship. I was paid a whopping $4.50 an hour, but that was 40 years ago when my college tuition was less than $1,000 a semester. Back then, internship duties consisted primarily of errands, clipping newspapers and an occasional low-risk…… Continue reading Most Interns Deserve a Pay Raise
Beef Up Your Resume By Building PRSSA, IABC Chapters on Your Campus
Q. I know you advocate joining PRSSA and other on-campus PR groups, but our school doesn’t offer any such options. What do you suggest in order to gain this extra-curricular credential? -CP A. You’re correct, I encourage every student seriously wanting to pursue a career in public relations should join PRSSA or a similar organization.…… Continue reading Beef Up Your Resume By Building PRSSA, IABC Chapters on Your Campus
4 Key Steps to PR Measurement Success
By now, many people in PR have heard of the Barcelona Principles adopted two years ago as the basic fundamental “truths” about PR measurement. While these set a foundation for measurement, there have been a number of events and activities since then that have progressed the Principles to make them more actionable. One occurred June…… Continue reading 4 Key Steps to PR Measurement Success