10 Surefire Ways to Brand Yourself

Jon HarrisMany public relations professionals are so busy working for their clients that they pay little attention to building their personal brands. Jon Harris, chief communications officer at Hillshire Brands, has been able to successfully juggle both, and have fun in the process. Beginning his career as an intern for a New York radio station…… Continue reading 10 Surefire Ways to Brand Yourself

Back to College Tips That Will Land Future Jobs

Career pressure intensifies this month as seniors begin returning to college wondering if they’ll have jobs upon graduation next spring. While seniors face the greatest pressure, all students should start off the new academic year with a game plan that will help land future jobs. Not all students know what they want to do when…… Continue reading Back to College Tips That Will Land Future Jobs

Beef Up Your Resume By Building PRSSA, IABC Chapters on Your Campus

Q.  I know you advocate joining PRSSA and other on-campus PR groups, but our school doesn’t offer any such options.  What do you suggest in order to gain this extra-curricular credential?  -CP A.  You’re correct, I encourage every student seriously wanting to pursue a career in public relations should join PRSSA or a similar organization.…… Continue reading Beef Up Your Resume By Building PRSSA, IABC Chapters on Your Campus

PR Salary Survey: Focus on Relevance, Flexibility

  Karen Bloom  I’ve been a professional recruiter for, well let’s just say many years, and the one thing I can say about PR industry salaries is that regardless of the year, and regardless of the economy, salaries for junior- to mid-level pros have remained pretty consistent.  So, what’s so different about salaries and the…… Continue reading PR Salary Survey: Focus on Relevance, Flexibility