During my long corporate career, I only can recall three times when a boss yelled at me. Perhaps the most vivid and preventable reprimand came when my boss asked about a newspaper article that appeared in The Wall Street Journal that morning—and he mostly got a blank stare from his Chief Communications Officer. It was…… Continue reading Not Keeping Up On The News? Do So at Your Own Career Peril
Tag: Edelman
Growing Role for PR Pros to Help Build Trust
Reading between the lines of Edelman’s latest Trust Barometer suggests significant opportunities for public relations professionals who can help businesses communicate their essential role in improving society. Business is better positioned than government, media and NGOs to deal with rapid change in society, according to the 2016 Trust Barometer. Importantly, 80% of respondents believe business…… Continue reading Growing Role for PR Pros to Help Build Trust
December Job Search Game Plan
Contrary to popular opinion, agencies and companies don’t flip a switch and turn off hiring during holidays. Yes, year-end vacations and social events can slow down the process but smart job seekers will use this time of year to implement seasonal-specific job search game plans. Recruiters confirm a year-round need to fill new jobs. Edelman SVP of recruiting Travis Kessel…… Continue reading December Job Search Game Plan
5 Ways to Build Greater Business Acumen
By Matt Ragas and Ron Culp As PR professionals strive to become more trusted business advisers to the C-Suite, business acumen has become a critical competency for all levels of the profession. We conducted national research with our colleague, Dr. Nur Uysal of Marquette University, and found that 84.5 percent of senior communication executives believe…… Continue reading 5 Ways to Build Greater Business Acumen
Don’t Burn Bridges in Job Acceptance Process
First the good news: There are more entry-level PR jobs than any other time in the past decade. And top graduates are receiving multiple job offers. The bad news: Some new hires are risking their future careers by mishandling job acceptance etiquette. Case in point: A recent graduate received four internship job offers, but really wanted to work for…… Continue reading Don’t Burn Bridges in Job Acceptance Process
Entry-Level Resumes Should be One Page Only
In the past few days, I have been asked the same question by three readers: “Does a resume have to be kept to one page?” In a weak moment, I told one active student that she could get away with more than a page—but I later had second thoughts and decided to check with several…… Continue reading Entry-Level Resumes Should be One Page Only
Professional Development Takes Center Stage
Training and other non-billable activities were eliminated or drastically scaled back by most firms during the seemingly endless Great Recession that allegedly has ended. As a result, a significant portion of an entire generation of public relations talent received minimal training during the critically important early stages of their careers. Young professionals I’ve talked with…… Continue reading Professional Development Takes Center Stage
Thought Leaders Offer Advice for Future of PR
Public Relations thought leaders Richard Edelman and John Onoda accept major peer recognition awards and propose bold suggestions to help the profession evolve.
Program Introduces Young Men to PR Careers
A unique seven-week summer program aimed at increasing the number of young minority men considering public relations as a career option just wrapped up at the Midtown Center for Boys in Chicago. Judging from initial feedback, the program was a success since none of the students initially was aware of the career potential of PR, but…… Continue reading Program Introduces Young Men to PR Careers
A Career Business Case for Joining PRSSA
Words of advice for PR students home for the summer: Save at least an extra $60 and put it to good use by joining PRSSA when you return to campus this fall. Over the weekend, I had the honor of kicking off the annual PRSSA Leadership Rally in 100-degree-plus Scottsdale, Arizona. Chapter presidents and officers colleges engaged…… Continue reading A Career Business Case for Joining PRSSA