First in a periodic series of major agency holding company summaries researched and written by PRAD graduate students at DePaul University. By Samantha Perlman and Ashlyne Wilson They called it the “Big Bang,” an event so great it warranted a title synonymous with the creation of the universe. The 1986 merger of ad agencies BBDO, Doyle…… Continue reading Students Research Agency Holding Companies
By John Onoda I’ve been fortunate enough to have a career in corporate communications that has allowed me to make the acquaintance of many of the seniormost public relations professionals in North America. As you would expect, they are a remarkably talented and accomplished lot. Almost without exception, they are well read. Since founding a…… Continue reading Advice to Communications Professionals Who Aspire to Rule the Universe: Read
Public Relations thought leaders Richard Edelman and John Onoda accept major peer recognition awards and propose bold suggestions to help the profession evolve.