Reading between the lines of Edelman’s latest Trust Barometer suggests significant opportunities for public relations professionals who can help businesses communicate their essential role in improving society. Business is better positioned than government, media and NGOs to deal with rapid change in society, according to the 2016 Trust Barometer. Importantly, 80% of respondents believe business…… Continue reading Growing Role for PR Pros to Help Build Trust
Tag: Edelman Trust Barometer
Trust Barometer Offers Insights for PR Careers
Every year, Edelman updates and expands its “Trust Barometer” that provides provides business and government leaders with insights into what the public thinks about their performance in the critically important dimension of trust. And, not unexpectedly, the public isn’t thinking very highly of them at the present time. Edelman’s bleak assessment of declining trust in most institutions echos findings…… Continue reading Trust Barometer Offers Insights for PR Careers