When pitching, it’s vital for young professionals to get to know their target media if they want to land that story for their client. The best way to do this is to understand what the media covers and what they need to develop their story. Long gone is the time when you can simply…… Continue reading Winning Pitches: Reporter Tips for PR Pros
Tag: public relations
How Being Odd Can Help Out Your PR Career
The U.S. economy is just barely recovering and the labor market is still highly competitive. While job growth substantially accelerated and now exceeds 200,000 per month, it is still a long road to full recovery. Two economists at the Federal Reserve Bank of Kansas City concluded recently that at the current rate of progress, the U.S. labor market wouldn’t get back to normal until the summer of 2015. Goldman Sachs economists, who were analyzing the same data, even reported that pre-2008 conditions might not arrive until early 2017.
Top 20 Posts of 2013: Mostly About Jobs, Careers
As 2013 comes to a close, I spent a few hours today analyzing page requests, most popular posts and hosts that generated the bulk of the seven million-plus Culpwrit hits over the past year. I also compared topics to the Top 20 Posts for 2012 and found many common themes–college tips, careers, internships and the passing of…… Continue reading Top 20 Posts of 2013: Mostly About Jobs, Careers
4 Questions to Ask Before Deciding on PR Career
A career in PR requires much more than a college degree. Although education is always an essential requirement for pursuing a successful career, Public Relations is a different ballgame. Here, it’s sometimes more about what you show rather than what you know that matters. So how do you know if this is a career for…… Continue reading 4 Questions to Ask Before Deciding on PR Career
Role Model Mentors Honored By Their Mentees
The importance and rewards of mentorship were underscored last night at the sold-out annual dinner of The Plank Center for Leadership in Public Relations in Chicago. Six great mentors in the field of communications received Milestones in Mentoring Awards, which recognizes those who lead by example in helping others succeed. Honorees were introduced by individuals who they personally mentored over…… Continue reading Role Model Mentors Honored By Their Mentees
Why PR Needs to Link With SEO & Digital Marketing
Public relations and Internet marketing are a power couple. A tremendous synergy exists between SEO, an Internet marketing strategy, and PR. Maximize this powerful trifecta with the following four steps: Press Releases The distribution of press releases is no longer restricted to newspapers, magazines, radio, and television. Many press releases have become high-quality content that can…… Continue reading Why PR Needs to Link With SEO & Digital Marketing
PRSSA President’s Reflections and Networking Tips From Successful National Conference
Brian Price, PRSSA 2013-2014 National President The dust has settled in the wake of the recent Public Relations Student Society of America’s 2013 National Conference in Philadelphia, which hosted more than 1,100 students. To say the conference schedule was action packed would not do our time in Philadelphia proper justice. PRSSA’s National Conference is, quite simply, the…… Continue reading PRSSA President’s Reflections and Networking Tips From Successful National Conference
Tips for Making Better Pitches to National Media
Many of us don’t realize what national media resources we have right in our own backyard. I attended a PRSA event in Chicago recently at which we heard from a panel of journalists from the Chicago bureaus of Al Jazeera America, the Wall Street Journal, Bloomberg, and the Financial Times. They provided some great intel…… Continue reading Tips for Making Better Pitches to National Media
What It Takes To Be A Leader in Public Relations
Two good friends–Nick Ashooh and Maril MacDonald–were honored last week by the Arthur W. Page Society for their service and leadership in public relations. Their acceptance remarks during the organization’s 30th anniversary conference in Boston provide current and future PR pros with important insights into what it takes to become a leader in our profession.…… Continue reading What It Takes To Be A Leader in Public Relations
Close the Loop: 4 Simple Steps to Maintain and Grow Your Network and Personal Brand
Closing the loop. In technical terms, it means the completion of a signal cycle from the input through the output phase usually associated with computer technology. Most business people know it as completing the circle of communication between friends, clients or in this case people who have been in your network during your job…… Continue reading Close the Loop: 4 Simple Steps to Maintain and Grow Your Network and Personal Brand