When pitching, it’s vital for young professionals to get to know their target media if they want to land that story for their client. The best way to do this is to understand what the media covers and what they need to develop their story. Long gone is the time when you can simply…… Continue reading Winning Pitches: Reporter Tips for PR Pros
Tag: Chicago Tribune
10 Simple Tips For A Winning Social Media Strategy
Traditional media is on the social media bandwagon big time. That fact was quite evident during a panel discussion I enjoyed moderating this week at the Economic Club of Chicago. Panelists Emily Barr, President & CEO, Post-Newsweek Stations; Gerould Kern, Editor, Chicago Tribune, and Torey Malatia, CEO, Chicago Public Media, discussed how their organizations are adapting to…… Continue reading 10 Simple Tips For A Winning Social Media Strategy