Like many of you, I have struggled through discouraging months trying to land that perfect summer internship in the communications field. The one that you are proud to talk about when family members and good friends ask, “So what are you doing this summer?” The one where you see the logo on the front door…… Continue reading Advice to Peers: Don’t Get Discouraged
Tag: Google
Why PR Needs to Link With SEO & Digital Marketing
Public relations and Internet marketing are a power couple. A tremendous synergy exists between SEO, an Internet marketing strategy, and PR. Maximize this powerful trifecta with the following four steps: Press Releases The distribution of press releases is no longer restricted to newspapers, magazines, radio, and television. Many press releases have become high-quality content that can…… Continue reading Why PR Needs to Link With SEO & Digital Marketing
Use Guerrilla Job Search Tactics Carefully
Over many years of receiving unsolicited resumes, some submitted via good and bad guerrilla tactics, I must admit that Matthew Epstein of Atlanta may have pulled off one of the most clever resume submissions of all time. Matthew set up a targeted website — googlepleasehire.me — specifically to gain the attention of potential hiring managers at…… Continue reading Use Guerrilla Job Search Tactics Carefully
PR Insights Available Via Online Videos
For individuals considering a career in public relations, mini briefings on various aspects of PR are increasingly available in video format. The newest free online video source taking on YouTube and other lesser known sites is Howcast.com. Just launched a year and a half ago, Howcast is getting considerable buzz–mainly for off-beat topics such as How to kiss like Angelina Jolie, and…… Continue reading PR Insights Available Via Online Videos