By now, many people in PR have heard of the Barcelona Principles adopted two years ago as the basic fundamental “truths” about PR measurement. While these set a foundation for measurement, there have been a number of events and activities since then that have progressed the Principles to make them more actionable. One occurred June…… Continue reading 4 Key Steps to PR Measurement Success
Tag: PR measurement
Take Measurement and Evaluation Seriously
Sean Williams It’s hardly an exaggeration to say that students of public relations don’t imagine that there will be much demand for mathematical skills in their prospective profession. That might be one reason they choose PR in the first place. Sorry to disappoint, but PR is more quantitative and more research-focused than you might…… Continue reading Take Measurement and Evaluation Seriously