Many of us don’t realize what national media resources we have right in our own backyard. I attended a PRSA event in Chicago recently at which we heard from a panel of journalists from the Chicago bureaus of Al Jazeera America, the Wall Street Journal, Bloomberg, and the Financial Times. They provided some great intel…… Continue reading Tips for Making Better Pitches to National Media
Tag: Ketchum
Volunteer and Real-Life Experiences Help Careers
Interns have never worked harder than they do today, but they need experiences beyond grunt work of compiling media lists and shipping new products to bloggers. Realizing all-work-and-no-play is not in the best interests of interns, many enlightened agencies are offering real-life professional and volunteer experiences for their interns. Rich Jernstedt, a great mentor and…… Continue reading Volunteer and Real-Life Experiences Help Careers
Insights From Chicago Agency Leaders
Put five of Chicago’s top public relations agency leaders in one room, and what do you get? A lively conversation exploring current trends and the state of the PR industry. Last week was PRSA Chicago’s most anticipated event of the year––the Agency Leaders Panel with an all-star line-up, including: Moderator: -Jim Motzer, Instructor, DePaul University…… Continue reading Insights From Chicago Agency Leaders
As Job Search Frustration Grows You Must Have a Plan and Keep Your Head in The Game
Reader comments help motivate bloggers since God knows we’re not doing it for the money. While negative comments sometimes sting, they also spur additional post opportunities. That’s the case today. Yesterday, I received a comment to a three-year-old post, “Breaking Into Advertising Without Experience is Tough But Possible.” Clearly frustrated with her job search, reader Kate…… Continue reading As Job Search Frustration Grows You Must Have a Plan and Keep Your Head in The Game
Day in the Life of an Intern: No Two Days Are Alike
I started my internship at Ketchum in early June, and no two days have been alike. That’s why it’s difficult for me to describe a day-in-the-life of a Ketchum intern. It should come as no surprise that I enlisted my fellow interns to help me describe the typical day of a Ketchum intern. Ketchum’s Chicago…… Continue reading Day in the Life of an Intern: No Two Days Are Alike
4 Tips for PR Pros Working With Journalists
Last week, BPRS (Black Public Relations Society of Chicago) and NABJ (National Association of Black Journalists) hosted a panel entitled “The Ties That Bind” addressing the ever-relevant topic of how journalists and PR professionals can best work together. In an inspired move, the panel was comprised entirely of speakers who had worked in both…… Continue reading 4 Tips for PR Pros Working With Journalists
Outstanding Client Service: A Key Skill, Rarely Taught in The Classroom
Many young professionals about to enter the agency world have basic experience in developing PR/advertising campaigns, using social media tools, and writing at a high level. The key experience often missing is the ability to deliver outstanding client service. What it takes to deliver outstanding client service is rarely discussed in college classrooms and often…… Continue reading Outstanding Client Service: A Key Skill, Rarely Taught in The Classroom
Big City Networking for Small Town Students
How do you network with PR firms when you attend a school which is not located in a big city? This question was recently raised by a group of students from my alma mater – West Virginia University. I could relate to this question, since I was in their shoes 10 years ago and…… Continue reading Big City Networking for Small Town Students
An Important Lesson From College Football on Managing Your Public Relations Career
As a Wisconsin Badger alum and a huge fan of the football team, I took special note of the recent news that head coach Bret Bielema quit his job to take the same role at Arkansas. As a fan, I was sad to see a successful coach leave. But as a “boss” I was upset…… Continue reading An Important Lesson From College Football on Managing Your Public Relations Career
Three Ways to Look Smarter in Fewer Words
What is smart? If you were to call someone “smart” what exactly does that mean? Does it mean memorizing a lot of information and regurgitating on a moment’s notice? Does it mean being quick witted and mentally nimble, being able to respond to anything or anyone at any time no matter what the topic is?…… Continue reading Three Ways to Look Smarter in Fewer Words