By Abby Lovett I know many Culpwit readers are in the early stages of their careers, so I want to start this guest post with a story about how I got my start. I graduated in May 2001, at the tail end of the tech boom, a time when recruiters showed up on campus…… Continue reading It Wasn’t Pretty
Tag: PR careers
How to Build a Long, Successful Career at One Company
During the early stages of my career, mentors instilled in me the importance of staying in a job for at least two years before exploring other opportunities. I followed that advice for the many jobs I’ve held during my career. That “rule” rarely applies these days. Extreme case in point: One of my mentees…… Continue reading How to Build a Long, Successful Career at One Company
Your Story and Voice Matters: A First-Gen’s Guide to Thriving in PR
By Geoff Curtis I remember my first internship my sophomore year in college. It was my first experience in a corporate office, and I had no roadmap for that world. I didn’t know how to navigate conversations, how to network or how to carry myself. I was lost and was too intimidated to ask…… Continue reading Your Story and Voice Matters: A First-Gen’s Guide to Thriving in PR
10 Tips for Launching a PR Job Search in 2026
While the PR employment market looks a bit blurry at the start of the new year, serious job seekers can’t let that derail their search plans. In my recent conversations with agency hiring managers and recruiters, a common theme has emerged: there will be plenty of hiring for entry- and mid-level positions during the first…… Continue reading 10 Tips for Launching a PR Job Search in 2026
Successful Careers Are More About Impact Than Personal Achievement
Successful completion of a master’s degree program and its foundation for career success were powerfully woven into a recommendation-filled message by veteran communications leader Kathryn Beiser during her recent “mini-commencement address” to graduates of the PROCOM grad program at DePaul University. “Kathy’s remarks to Cohort 4 were an important and timely reminder that career…… Continue reading Successful Careers Are More About Impact Than Personal Achievement
Bridging the Gap Between Brand Strategy and PR Execution
By Meghan Labot For PR professionals, especially those just entering the field, understanding how brand strategy and public relations work together is critical for building campaigns that truly resonate. While PR often lives in the realm of day-to-day execution — crafting pitches, securing coverage, managing crises — its success hinges on alignment with the…… Continue reading Bridging the Gap Between Brand Strategy and PR Execution
How to Answer That Age-old Question: ‘So, What Do You Do?’
For the past 12 years, DePaul University’s MA program in public relations and advertising has showcased the impressive portfolios of its new graduates in a celebration that has evolved into a mini commencement. It is attended by proud parents, fellow students, faculty and Chicago ad and PR professionals – and recruiters. (See related story).…… Continue reading How to Answer That Age-old Question: ‘So, What Do You Do?’
Show Up to Lead . . . And Other Lessons Learned During Two+ Decades at a Global Agency
By Kevin Oates If agency years are like dog years, I’m celebrating my 182nd at Ketchum this month. It will be my last. Twenty-six years ago, I graduated from the University of Southern California Annenberg School for Communications with a degree in Public Relations. I was fortunate that some amazing professors and veterans of…… Continue reading Show Up to Lead . . . And Other Lessons Learned During Two+ Decades at a Global Agency
‘Why I chose a career in PR, and why I sent myself out to pasture’
By Adrian Gianforti I thought working at a PR agency right out of college was career suicide. In fact, I didn’t even consider PR agencies to be an option for me. I had a ballooned ego and I thought I was going to be a big event planner in New York City and be,…… Continue reading ‘Why I chose a career in PR, and why I sent myself out to pasture’
6 Essential Ingredients to Successfully Launching Your Own PR Firm
By Nick Kalm In the summer of 2002, after a little more than five years at Edelman simultaneously running two successful practices, I was wrestling with making a change. I had interviewed to run three other PR firms’ Chicago offices but passed on each. They seemed like smaller versions of the world I was…… Continue reading 6 Essential Ingredients to Successfully Launching Your Own PR Firm