Media Pitches Create Proud Moments, Career Success

By Marina Rutter How do you get your client featured in the New York Times? In her seven years in a public relations career, Neda Veselinovic, communications manager at Motorola Solutions, has already led press trips abroad, managed healthcare communications during a global pandemic, and helped her clients get featured in major news outlets. When…… Continue reading Media Pitches Create Proud Moments, Career Success

‘Hot Sellers Market’ for Public Relations Talent

My random check in last week with 12 agencies – big and small – confirm the urgency of “Help Wanted” pleas on job boards and social media pages: The PR job market is hot. While one major agency confirmed more than 200 job searches underway, the owner of a small 20-person firm said she is…… Continue reading ‘Hot Sellers Market’ for Public Relations Talent

Considerations for Becoming a PR Specialist

By Luke Smith Our ultra-connected digital landscape has connected our world in some incredible ways. It also means clear communication is especially important. For public figures, brands, or public services, clarity can drive positive engagement. On the other hand, the smallest misstep in messaging can spread around the globe in an instant. This means skilled…… Continue reading Considerations for Becoming a PR Specialist

Summer Reading: PR Women with Influence

A downside of writing your own book is that you don’t read many others while you’re crashing on content and deadlines. As soon as colleague Matt Ragas and I completed and launched our third book, I picked up these three books by friends that I wanted to read and consider for possible texts in my…… Continue reading Summer Reading: PR Women with Influence

Tips on Taking the Right Step Forward as a Work-From-Home Professional in Search of a Job

By Eva Benoit The rapid spread of the coronavirus seemed to come out of nowhere a year ago, and just as quickly, we saw certain sectors of the economy take a downhill turn. While some professions such as public relations did a pretty good job of making the transition to remote work, others didn’t, and…… Continue reading Tips on Taking the Right Step Forward as a Work-From-Home Professional in Search of a Job

PR Career Advice You Should Never Follow

If you’re looking for work in the public relations industry, or you’re hoping to advance in your existing career, you’ll hear all sorts of advice about what you should do to land an interview or a job, what sector you should work in, and how you should grow your career. Although well intended, a lot…… Continue reading PR Career Advice You Should Never Follow

Crucial Skills for PR Professionals in 2021

With the new year into its second month, it’s critical for all PR professionals to revisit the past 12 months, set short and long-term goals, and ensure that they’re set up for success in 2021. Of course, this leads to a variety of questions, one of which is: what skills are most important to growing…… Continue reading Crucial Skills for PR Professionals in 2021

Leading Through Passion: Michelle Flowers Welch

By Victoria Fombelle Driven. Passionate. Visionary. Inspiring. These are a few words one might use to describe Michelle Flowers Welch, Founder and Chairman of Flowers Communications Group (FCG), a multicultural, integrated marketing agency. But I’ll let you decide for yourself. Of course, good leaders don’t just lead with words; they lead with action from the…… Continue reading Leading Through Passion: Michelle Flowers Welch

Reflecting on 12 Years of Culpwrit; Top Posts of 2020

By Ron Culp As 2020 winds down, I spent the weekend scanning through many of the 1,400 posts that have appeared here since I started blogging 12 years ago. I especially enjoyed reading posts about the many young PR pros who were just launching their careers and now feeling a sense of pride that they,…… Continue reading Reflecting on 12 Years of Culpwrit; Top Posts of 2020

Laying the Groundwork for a Successful Career in PR

By Luke Smith The last two semesters of college have been unique, to say the least. But they are coming to end, and if your virtual commencement for Fall 2020/21 is looming, it’s time to jumpstart your PR job search. And it’s not a bad time for spring graduates to do the same. When preparing…… Continue reading Laying the Groundwork for a Successful Career in PR