By Jessica West A few nights ago, our class was fortunate enough to hear from Jeff Winton, Chief Communications Officer of Astellas, and Wendy Lund, CEO of GCI Health. Over the hour, Jeff and Wendy discussed their client/agency partnership and went on to share tips for an effective client/agency relationship. Given Jeff and Wendy’s two-decade-long working relationship,…… Continue reading Secrets to a Successful Client/Agency Relationship
For the past three years, I’ve gotten the attention of job seekers by rolling out a 32-foot-long list of names of individuals who applied for an entry-level position at my agency alma mater, Ketchum. At my most recent show-and-tell session two weeks ago at University of Florida PRSSA, I compared the old list with a new…… Continue reading But Are There Any Jobs? And What Do Firms Want?
I started my internship at Ketchum in early June, and no two days have been alike. That’s why it’s difficult for me to describe a day-in-the-life of a Ketchum intern. It should come as no surprise that I enlisted my fellow interns to help me describe the typical day of a Ketchum intern. Ketchum’s Chicago…… Continue reading Day in the Life of an Intern: No Two Days Are Alike
During my agency management course this quarter, students have been studying a large range of agencies–big and small. We visited several firms, and students analyzed structures and cultures of 20 PR and ad agencies. But one of the highlights had to be the opportunity to hear first hand how a particularly effectively client/agency relationship really…… Continue reading Two 6 Packs of Tips for Clients and Agencies