By now, many people in PR have heard of the Barcelona Principles adopted two years ago as the basic fundamental “truths” about PR measurement. While these set a foundation for measurement, there have been a number of events and activities since then that have progressed the Principles to make them more actionable. One occurred June…… Continue reading 4 Key Steps to PR Measurement Success
Tag: Ketchum
Intern Search Season Begins Early
Unlike recent years when I encouraged students to delay pursuing internships until spring or nearer their actual availability to start to work, many agencies are actively screening applicants now in anticipation of increasing demand for entry-level talent. That’s encouraging news for many and it’s consistent with earlier predictions of a healthy increase in PR jobs during…… Continue reading Intern Search Season Begins Early
Calling All Interns. Five Ways to Stand Out and Land a Job at Your Current Agency
I recently transitioned from intern to full-time hire at Ketchum. This did not come easily. But the best things in life never come easy, do they? There have been various posts on the Culpwrit on how to make the leap from intern to full-time hire, but I want to share some of the things I…… Continue reading Calling All Interns. Five Ways to Stand Out and Land a Job at Your Current Agency
Job Hunting: Keep Your Head on a Swivel
Hello, my name is Kyle Trompeter and I’m unemployed. It has been three years since I graduated from Ball State University, where I laid the groundwork for a career as a TV sports anchor or news reporter. I was lucky walking across the stage back then… I already had a job lined up. I was…… Continue reading Job Hunting: Keep Your Head on a Swivel
Career Capsule: David Gallagher
David Gallagher There was a time when I thought I could cut it as an astronomer. I actually started a degree in astronomy at the University of Texas at Austin before a kindly graduate advisor steered me toward something more suitable for a man of my limited mathematical acumen. I toyed with advertising and…… Continue reading Career Capsule: David Gallagher
View From The Outside: Agency, Volunteer Insights
Teresa Mastin, Ph.D. (second from left) If you were independently wealthy, what would you do with your days, what would you do with your life? During my summer 2010, I often found myself wondering what I would do with my life if I didn’t have to work for a living. Two experiences in particular…… Continue reading View From The Outside: Agency, Volunteer Insights
What No One Else Will Tell You
Calmetta Coleman Recently, a PR professor asked my thoughts about real-world skills that would be useful to her students. When I mentioned writing, she shared that her college students often turn in work with grammar and punctuation mistakes. She also said many students are surprised when she grades them on these errors and that…… Continue reading What No One Else Will Tell You
Game Plan for Transition into PR
Q. I’ve been out of college for a few years and am employed as an Executive Assistant. I’ve had one previous job and then my current job, both of which have enabled me to do some communications and event management work. I’d like to transition to more of a public relations-oriented job and have…… Continue reading Game Plan for Transition into PR
How You Can Pursue a PR Job in Spain
Q. I’m not a graduate, but a person with more than 6 years experience in banking, from Romania. Two years ago I moved to Madrid, Spain. Since then I have tried to enter a PR agency. I had an interview with Burson-Marsteller Spain. Can you, please, give me advice of how should I proceed in landing…… Continue reading How You Can Pursue a PR Job in Spain
Tough to Transition From Nonprofit Job
Q. I have worked for two non-profits over the past seven years. While I enjoy it, I’d like to do something that pays a little better. How can I best position myself to transition from non-profit to corporate or agency work? I’ve done many of the basic PR functions–write releases, pitch, write bios and…… Continue reading Tough to Transition From Nonprofit Job