Chicago’s Young PR Pro Cites Value of 5 Internships Before Landing Full-Time Gig

“I’ve paid my dues through two internships so I’m ready for a full-time job,” proclaimed a 23-year-old PR graduate who recently turned down several internship opportunities as she waits for a permanent position. I wished her luck. The next evening, I attended PRSA Chicago’s Skyline Awards where the recipient of the Young Professional of the…… Continue reading Chicago’s Young PR Pro Cites Value of 5 Internships Before Landing Full-Time Gig

What’s in a Word? Plenty When You’re Scott Farrell

How would your friends, family and colleagues describe you in just one word? When I was asked to introduce Scott Farrell at the PRSA Chicago’s annual awards program this week, I decided to enlist others to confirm what I wanted to say about the organization’s 2018 Outstanding Professional of the Year. And I asked them…… Continue reading What’s in a Word? Plenty When You’re Scott Farrell

Rules for Being a Chicago-style PR Person

Until last night, I hadn’t given much thought to the fact that every city and region has its own “style” when it comes to the practice of public relations. In accepting Chicago PRSA’s senior leaders award for significant contributions to the profession, veteran agency executive Rich Jernstedt brilliantly described the 10 “rules” that define the “style…… Continue reading Rules for Being a Chicago-style PR Person

PR Pros Offer Interview and Job Start Tips

PRSA Chicago recently invited young professionals to the “Taking a Closer Look at Food” workshop to help attendees gain perspective into the evolving PR world. The workshop included a panel led by Ketchum Midwest Director Bill Zucker that offered tips on how to become a more successful PR professional. The following are tips recorded by young…… Continue reading PR Pros Offer Interview and Job Start Tips

Agency Leaders Discuss Changing PR Landscape

PRSA Chicago recently broke tradition for its annual “Agency Leaders” event that previously has featured a panel of five or six talking heads. This year, leaders of 18 agencies rotated from table to table to facilitate multiple discussions on a variety of pressing topics within the industry. Those attending the breakfast at Loyola University Chicago were able to interact one-on-one…… Continue reading Agency Leaders Discuss Changing PR Landscape

Insights From Chicago Agency Leaders

  Put five of Chicago’s top public relations agency leaders in one room, and what do you get? A lively conversation exploring current trends and the state of the PR industry. Last week was PRSA Chicago’s most anticipated event of the year––the Agency Leaders Panel with an all-star line-up, including: Moderator: -Jim Motzer, Instructor, DePaul University…… Continue reading Insights From Chicago Agency Leaders

Set Yourself Apart from Peers by Networking

As a college student, I was involved in our university’s chapter of Public Relations Student Society of America. Many professional development sessions I attended over the years had a similar message: networking and volunteering are the keys to success! In other words, it’s not beneficial to simply attend meetings or events – take advantage of…… Continue reading Set Yourself Apart from Peers by Networking