By Kathy Baughman Envision the modern-day centaur as half human and half machine. In visualizing this, you probably imagined the top half of the human body kluged to a mechanical base. The resulting being could outpace the limitations of human movement with the ability to reason and create. Instead, picture two powerful brains—one human and…… Continue reading Modern Marketing Skills—Emerging Competencies in an AI World
Category: Guest Post
Cover Letters: To Do or Not To Do
By Allie Binford While most of the internship and job search process is consistent across the public relations industry, there is one inconsistent factor: the cover letter. Some companies require them, some make them optional, and some ditch them altogether. When applying for internships and jobs in any field, it’s important to put your best…… Continue reading Cover Letters: To Do or Not To Do
Publicis: The Company That Survived a War
This is the fourth in a series of summary reports on major agency holding companies prepared by students in the Agency Management course at DePaul University. This placemat was part of the “final exam” presentation before a panel of recruiters. By Rhett Ahlander & Melanie Decelles When someone says they’ve been through war after a hardship, it’s usually figurative.…… Continue reading Publicis: The Company That Survived a War
The Freestyling Art of Networking
By Maret Montanari You either love it or you hate it, but we can all agree on one thing: Networking is an essential skill for a rising public relations professional. Networking is consistently a trending topic, and often hundreds of posts about unlocking your networking potential clog my social feed. I frequently find these articles…… Continue reading The Freestyling Art of Networking
Why it Was Time to Publish ‘The New Rules of Crisis Management’
By Mike Hatcliffe United Airlines. PWC. Wells Fargo. Pepsi. Delta. Equifax. Chipotle. Dove Soap. Presidential tweets. Viral videos. Cyber thefts. Sexual misconduct. Brand mis-judgments. Corporate malfeasance. Extreme weather. From a crisis management point of view, 2017 had it all! But what lessons do we to take from it all? It became clear during the year…… Continue reading Why it Was Time to Publish ‘The New Rules of Crisis Management’
IPG’s Diversity Commitment Helps Reshape Industry
This is the third in a series of periodic summary reports about major agency holding companies prepared by students in the PRAD graduate program at DePaul University. By Jacquelyn Drust & Aray Rivera Interpublic Group of Companies was founded in 1961 with the goal of becoming the first marketing services management holding company. With 97 agencies…… Continue reading IPG’s Diversity Commitment Helps Reshape Industry
WPP and Pragmatism: How the World’s Largest Holding Company Looks to the Future
By Rachel Kesseler and Rachel Mihulka WPP Group (or Wire and Plastic Products) was founded in 1986 in London and is now the world’s largest agency holding company. Its successful growth over the last 30 years is due in part to its strong leader–Sir Martin Sorrell, one of the most well-known CEOs in the world, although his…… Continue reading WPP and Pragmatism: How the World’s Largest Holding Company Looks to the Future
PR Pros’ Tips on Acing Agency Writing Test
By Andrew Willett Many PR students sweat the writing test agencies often require to get an internship. What’s on it? Is there anything I can do to brush up for the test? How can my writing help me stand out from other candidates? These questions and more were answered by a panel of PR pros…… Continue reading PR Pros’ Tips on Acing Agency Writing Test
Students Research Agency Holding Companies
First in a periodic series of major agency holding company summaries researched and written by PRAD graduate students at DePaul University. By Samantha Perlman and Ashlyne Wilson They called it the “Big Bang,” an event so great it warranted a title synonymous with the creation of the universe. The 1986 merger of ad agencies BBDO, Doyle…… Continue reading Students Research Agency Holding Companies
A Young PR Pro’s Guide to Getting an Internship
By Andrew Willett Most PR students beginning the winter term this month have one thing on their minds–internships. To help guide PR students as they navigate the competitive race for coveted internship spots, DePaul’s PRSSA chapter earlier this week received tips from these four recent graduates whose initial internships launched their careers. MaLeah Peterson, AAE,…… Continue reading A Young PR Pro’s Guide to Getting an Internship