This is the fourth in a series of summary reports on major agency holding companies prepared by students in the Agency Management course at DePaul University. This placemat was part of the “final exam” presentation before a panel of recruiters. By Rhett Ahlander & Melanie Decelles When someone says they’ve been through war after a hardship, it’s usually figurative.…… Continue reading Publicis: The Company That Survived a War
Tag: holding company
Students Research Agency Holding Companies
First in a periodic series of major agency holding company summaries researched and written by PRAD graduate students at DePaul University. By Samantha Perlman and Ashlyne Wilson They called it the “Big Bang,” an event so great it warranted a title synonymous with the creation of the universe. The 1986 merger of ad agencies BBDO, Doyle…… Continue reading Students Research Agency Holding Companies