To borrow a brand tagline from one of his former clients, “nobody didn’t like Kevin Lynch.” As co-owner of an agency with his wife, Kathy Baughman, Kevin entered my life 31 years ago during a business prospecting cold call shortly after I began my Chicago PR career at Sara Lee Corporation. Kevin could have written…… Continue reading Remembering Kevin Lynch and 10 Qualities That Made Him a Very Special Leader and Friend
Tag: ComBlu
Modern Marketing Skills—Emerging Competencies in an AI World
By Kathy Baughman Envision the modern-day centaur as half human and half machine. In visualizing this, you probably imagined the top half of the human body kluged to a mechanical base. The resulting being could outpace the limitations of human movement with the ability to reason and create. Instead, picture two powerful brains—one human and…… Continue reading Modern Marketing Skills—Emerging Competencies in an AI World
Becoming a Great, Not Just a ‘Good’ Client
Today’s “Firm Voice” blog from the Council of PR Firms chronicles my evolution from client to agency practitioner, and discusses how I could have been a better client now that I know what I know from eight years of agency life. Long-time friends Kathy Baughman (ComBlu), Dave Samson (Chevron) and Jon Harris (Sara Lee) also…… Continue reading Becoming a Great, Not Just a ‘Good’ Client