By Yoo Mee Pontonnier As a marketing manager responsible for team visibility and strategy within Ketchum Global Research and Analytics (KGRA), I am surrounded by exceptional researchers on a daily basis. But, when I first joined the group as a fully self-aware (and slightly intimidated) right-brainer, I often thought to myself: “I understand how valuable…… Continue reading A Primer on How to Be #DataSmart
Category: Guest Post
3 Insights from Grad School Improved My Career
By John Shoemaker Space. As I began grad school, I discovered that space is the key ingredient I need to live my best, achievable career. No, I don’t mean alone in some abandoned cave but rather, being intentionally and fully engaged to think clearly, listen authentically, and focus wholly—no matter where I am. Making the…… Continue reading 3 Insights from Grad School Improved My Career
Future PR Leaders Step Up to the Challenge at Plank Center Case Study Competition
By Asa McCormick In early October, I received a phone call from Johnny Sparks, chairman of the Department of Journalism at Ball State University. After a brief conversation, Dr. Sparks informed me I was selected to attend a conference with The Plank Center for Leadership in Public Relations. Despite my limited knowledge about the program…… Continue reading Future PR Leaders Step Up to the Challenge at Plank Center Case Study Competition
Great Mentors Share Insights at ‘Best Night in PR”
By Maret Montanari Inspired and energized hardly describe the range of emotions I experienced at The Plank Center’s annual Milestones in Mentoring Gala. Undoubtedly, this event rightfully earns its title as “The Best Night in PR.” The Plank Center for Leadership in Public Relations hosted its 8th annual gala on Oct. 26 in Chicago. The…… Continue reading Great Mentors Share Insights at ‘Best Night in PR”
Entry-level PR Professionals Rank Writing as One of Their Top Levels of Expertise
By Tina McCorkindale, Ph.D., APR One of the most surprising findings in the recent study by the Institute for Public Relations and the Public Relations Society of America was that four of the highest ranked areas of knowledge of entry-level professionals were related to one of the core functions of public relations: writing. Not only…… Continue reading Entry-level PR Professionals Rank Writing as One of Their Top Levels of Expertise
Top 10 Reasons to Join a Small-to-Mid Sized Firm
By Madeline Hauser In a world where holding companies seem to be the norm, independent agencies still hold a large share of the PR and advertising market. Our PR/ad class had the chance to hear about the path to creating an independent company from Kimberly Eberl, CEO and Founder of Motion PR; Nick Kalm, Founder…… Continue reading Top 10 Reasons to Join a Small-to-Mid Sized Firm
Peer Mentoring in College, What’s In It For Me?
By Colin Wylie Professionals frequently hear the call to action to become mentors to the rising generation. Numerous studies have indicated the correlation between mentorship and engagement in the workplace. Recently, a study of millennials by Deloitte indicated, “Mentoring is having a positive impact and six in ten (61 percent) Millennials are currently benefiting from…… Continue reading Peer Mentoring in College, What’s In It For Me?
Secrets to a Successful Client/Agency Relationship
By Jessica West A few nights ago, our class was fortunate enough to hear from Jeff Winton, Chief Communications Officer of Astellas, and Wendy Lund, CEO of GCI Health. Over the hour, Jeff and Wendy discussed their client/agency partnership and went on to share tips for an effective client/agency relationship. Given Jeff and Wendy’s two-decade-long working relationship,…… Continue reading Secrets to a Successful Client/Agency Relationship
Bored in Math Class? Start a Business
By Jake Skoloda I recently had the opportunity to speak at a national conference, the Marketing to Gen Z Conference in New York. It was a pretty cool experience because I am only 17 years old. My mom and I were invited to speak on the topic of Zpreneurs – Gen Z kids who are…… Continue reading Bored in Math Class? Start a Business
Fostering The Next Generation: PR Pro Bob Kornecki Gives Time, Talent & Scholarships
“We make a living by what we get. We make a life by what we give.” ― Winston S. Churchill By Jill O’Mahony Stewart Bob Kornecki loves a good quote. The Chicago PR pro used many for his inspiring book, “How to Thrive in the Public Relations Business: 35 Practical Tips from a 35-Year Veteran.”…… Continue reading Fostering The Next Generation: PR Pro Bob Kornecki Gives Time, Talent & Scholarships