Hear What it Takes to be a Great Mentor

Even if you don’t have a ticket to the Plank Center’s sold out “Milestones in Mentoring” awards gala this Thursday evening, you can get a free front row seat thanks to live streaming of the program honoring six great mentors. This year’s top mentors are: Legacy: Patrick Ford, worldwide vice chair, chief client officer, chairman, Burson-Marsteller Executive: Aylwin Lewis,…… Continue reading Hear What it Takes to be a Great Mentor

Why PR Needs to Link With SEO & Digital Marketing

Public relations and Internet marketing are a power couple. A tremendous synergy exists between SEO, an Internet marketing strategy, and PR. Maximize this powerful trifecta with the following four steps: Press Releases The distribution of press releases is no longer restricted to newspapers, magazines, radio, and television. Many press releases have become high-quality content that can…… Continue reading Why PR Needs to Link With SEO & Digital Marketing

Get Recommended: Use These Tips to Establish Your Career and Think Strategically At Work

Recommendations rule. Research shows that more than 90 percent of consumers say that a word-of-mouth recommendation is the top reason they make a purchase decision (Nielsen 2012). In his new book Highly Recommended, Zócalo Group President and CEO Paul M. Rand outlines a detailed roadmap for how brands and businesses can harness this power and…… Continue reading Get Recommended: Use These Tips to Establish Your Career and Think Strategically At Work

Digital Etiquette Isn’t Just for Millennials

I joined a colleague for lunch last week and we both put our PDAs on the table as we ordered. When he answered his iPhone, I used that opportunity to check my messages. We finished eating with only a couple additional interruptions, but I received a text message as we were leaving the restaurant. I looked at…… Continue reading Digital Etiquette Isn’t Just for Millennials

New Facebook Page: Hope You LIKE It

When talking with people about my blog, I’m generally asked how often I post and on what days.  While the goal is to post on Mondays, Wednesdays and Fridays, my work routine sometimes poses challenges to that schedule so I miss a day from time to time.  However, you almost always can count on a new post appearing every…… Continue reading New Facebook Page: Hope You LIKE It

12 Job Search Sites for Young Professionals

Always in search of websites that help in career development, I was glad to hear from a regular reader who raved about the value of Career One Stop, which provides career tips and salary range information by zip code for all major career categories.  So, I decided to share that link along with 11 others that…… Continue reading 12 Job Search Sites for Young Professionals

Online Portfolios Set You Apart From the Pack

  In past posts, I’ve been lukewarm about the need to spend hours developing an online portfolio for job searches. I recommended that job seekers should focus mostly on their resumes.  As employers increasingly seek digitally savvy job candidates, I’ve changed my mind and have become bullish about online portfolios for both job seekers and those currently employed. …… Continue reading Online Portfolios Set You Apart From the Pack

Positive Job Prospects for Communicators Requires Colleges to Make Plans for the Future Needs of the Profession

During the past few months, I have had the privilege to serve on Howard University’s School of Communications Blue Ribbon Panel.  The 24-person panel finished its 3-month assignment yesterday by presenting recommendations for future curriculum, technology needs and opportunities for outreach and fundraising.  While the panel’s recommendations will require further review and input from faculty and administrators,…… Continue reading Positive Job Prospects for Communicators Requires Colleges to Make Plans for the Future Needs of the Profession