By Craig Engstrom Disclaimer: Ron Culp did not solicit this post. These are my opinions. If you’re reading this, you already know what I know: Ron Culp is the cool uncle you wish you had at family gatherings. He’s a seasoned PR and communications professional who has worked with big names like Eli Lilly,…… Continue reading Entering the PR and Communications Content Creation Game? 5 Useful Lessons for Success
Tag: Craig Engstrom
How to Use Public Speaking Anxiety to Your Advantage
By Morgan McCullough Whether you like it or not, there will be a point in your PR career where you’ll have to speak in front of an audience. You probably have already had to do this as part of your coursework. From client pitches to executive briefings, you’ll deliver an uncountable number of presentations during your…… Continue reading How to Use Public Speaking Anxiety to Your Advantage
Nothing Speaks Louder than Your Credibility: Tips from a Public Speaking Coach
By Morgan McCullough In the prior post of this series, I wrote about the importance of writing your speech for the ear. However, even if you’re an excellent public speaker and have a brilliantly written speech, your work is far from over. Effective public speakers establish their credibility so that the audience views them as trustworthy,…… Continue reading Nothing Speaks Louder than Your Credibility: Tips from a Public Speaking Coach
Writing for the Ear: Tips from a Public Speaking Coach
By Morgan McCullough It is a given that to be successful in the industry, PR professionals must be skilled writers. What we often fail to realize, though, is that we also need to be competent public speakers. Common public speaking scenarios that PR professionals experience are pitches to clients, oral briefings to account executives, and…… Continue reading Writing for the Ear: Tips from a Public Speaking Coach
Figuring Out Public Relations Writing
By Craig Engstrom, Ph.D. Did you click to read this article because of the title? If yes, then perhaps you are a student and want to learn the basics of PR writing. Perhaps you are a recent graduate and feel like you are still trying to hone your writing craft. Perhaps you are shrewd and…… Continue reading Figuring Out Public Relations Writing