By Katelynn Sortino With the ubiquity of the Internet, brands now have to compete with practically everybody else for the time and attention of consumers. This creates new, intriguing challenges and opportunities for those in PR. How do you get your client’s brand noticed when the Duolingo bird is literally stealing your customer base’s…… Continue reading 4 Must Have Tech Skills for Every Public Relations Pro
Tag: PR technology
Tech Tools to Help Advance Your PR Career
As PR professionals, we’re constantly reading and scanning news articles, blog feeds, and social media posts to keep up with the latest industry trends. Not only do we need to keep track of the news, but we have to keep up with new technology as well. The Internet landscape is ever-changing, and with it, PR…… Continue reading Tech Tools to Help Advance Your PR Career
How Today’s PR Landscape is Evolving
By Jessica Hann As is the case in so many industries, the COVID-19 outbreak has complicated things for people working in PR. Between the interruption of business for individual companies and the disruption of content consumption more broadly, many in this industry find themselves facing an uncertain future. In some cases, this has led to…… Continue reading How Today’s PR Landscape is Evolving