Figuring Out Public Relations Writing

By Craig Engstrom, Ph.D. Did you click to read this article because of the title? If yes, then perhaps you are a student and want to learn the basics of PR writing. Perhaps you are a recent graduate and feel like you are still trying to hone your writing craft. Perhaps you are shrewd and…… Continue reading Figuring Out Public Relations Writing

Want to Ace the Agency Writing Test? Get Inspired.

By Baylee Ritter In public relations, strong writing is always stressed but never talked about. Although PR students learn how to write press releases and craft social media posts, we never learn how to skillfully wield a pen. How does one become a strong writer? Is it something that can be taught? According to a…… Continue reading Want to Ace the Agency Writing Test? Get Inspired.

How to Become a Full-time Freelancer

By Maggie Christ Five months ago I graduated with my masters in PR & Advertising. Three months later, I quit my full time job to become a freelancer. While no one seems to believe me, I hadn’t planned to become a freelancer until shortly before that and had no clue how to make it happen.…… Continue reading How to Become a Full-time Freelancer

There’s a ‘New Writing Formulary’ in PR and Marketing. You need to adhere to it without delay.

By Don Bates, APR, Fellow PRSA During almost three weeks this summer, I taught PR and marketing writing to groups of Asian practitioners as a consultant instructor for Singapore-based Clariden Global. My workshops were in Singapore, Hong Kong and Shanghai. In two full days at each site, we covered the essentials of writing more productively…… Continue reading There’s a ‘New Writing Formulary’ in PR and Marketing. You need to adhere to it without delay.

Update Your Resume Regularly

The days of working 40 years for the same company and retiring with a nice pension and a gold watch have long since come and gone. Job hopping is the new normal for members of the Millennial Generation (born between 1977-1997), who have an average stay of just 4.4 years at each job. According to…… Continue reading Update Your Resume Regularly

More Reading = Better Writing

“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.” ― Stephen King, goodreads, quotes about reading My best student writers are avid readers. I first made the connection when a student said she read “Jane Austen” with her mom at age five. That student…… Continue reading More Reading = Better Writing