What Matters in an Interview

  By Erica Swerdlow In the past 30+ years of working in public relations and communications, specifically at agencies, I have had the complex but rewarding task of hiring people in all types of positions; complex because it has always been difficult for me to find the right formula that helps find the right fit,…… Continue reading What Matters in an Interview

Interview Prep Advice for Your First Role in PR

  Jobs in the PR industry tend to require confidence, strong communication skills and good interpersonal skills. The interview stage is therefore an important step in helping hiring managers determine if you’re the right fit for the role. Consultant and researcher Amanda Crowe and I put our heads together to come up with the following…… Continue reading Interview Prep Advice for Your First Role in PR

Tips for Acing Your First Zoom Interview

In the age of remote work, and especially during the coronavirus pandemic, almost all interviews have moved to Zoom or other video platforms. If you’re new to remote work in the PR sector, the hiring process can seem a bit overwhelming. Applying for remote jobs means going up against many more applicants than may have…… Continue reading Tips for Acing Your First Zoom Interview

The Role of Confidence in a PR Interview

With any job interview comes an influx of nerves and fear; you want to impress the hiring manager and show you’re the best possible candidate for the job. However, if you’re seeking a career in public relations, you might want to approach the interviewing process a little differently. In order to be successful as a…… Continue reading The Role of Confidence in a PR Interview

Dressing for Success in the PR World

Photo by Ben White Amidst the fast-paced and ever-changing world of public relations, establishing a consistent style can be a bit stressful. If you’re struggling with maintaining professional dress in the PR world, take comfort in the fact that you’re not alone. Dressing for success each and every day is a great way to set…… Continue reading Dressing for Success in the PR World

How to Prepare for a PR Interview

Public relations professionals rely on personality, research and quick-wit to find success in their roles. This can make interviewing within the industry intimidating, especially as a newcomer to the field or a recent grad. It’s important, therefore, to prepare for the interview days, if not weeks, in advance so that you’re well-equipped to impress and land the…… Continue reading How to Prepare for a PR Interview

Four Steps to Success at Your Next Job Interview

By Eva Benoit   Arguably, there is nothing as intimidating as going on a job interview. However, there are ways to prepare yourself so you’ll worry less and dazzle your prospective employer more. If you’re looking to do your best at your next job interview, here is all you need to know.   Most applicants for PR jobs…… Continue reading Four Steps to Success at Your Next Job Interview

Nailed the Interview? Do Same With Follow Up

“What am I forgetting?” asked a young PR pro last week as she prepared for her interview with a major corporation. She had already studied the company’s website, scanned recent Google news articles, read the last few earnings reports and listened to the CEO’s analyst call. She also had prepared a solid list of questions…… Continue reading Nailed the Interview? Do Same With Follow Up

Remembering Ward White and Ed Block Through Their Words of Advice for Young PR Pros

Memorial Services were held over the weekend for two of the great thought leaders of public relations, Ed Block and Ward White. Throughout their accomplishment-rich careers, Ed and Ward helped advance the credibility and authority of public relations. They also were dedicated mentors, who shared their wisdom with colleagues and aspiring PR pros. In this…… Continue reading Remembering Ward White and Ed Block Through Their Words of Advice for Young PR Pros

10 Reasons Why A Job Interview Can Go Wrong

The atmosphere of today’s shaky economy and overcrowded job market easily affects attitudes about job interviews. Pass the initial candidate screening is already a great achievement and when people rush off to their interviews, they’re really stressed and often forget about some basic, but important details. When going to a job interview, you simply must remember…… Continue reading 10 Reasons Why A Job Interview Can Go Wrong