You would think the hallowed institution of education would be divorced from today’s media-fueled spin zone, but in many ways colleges and other schools are obliged to market themselves just like any other product. Granted, they may be complex products nuanced by generations of traditions and history, but even in the case of public…… Continue reading Public Relations and Schools: Availability of Careers
Category: Guest Post
5 Essential Tips for a Successful Video Interview
Since PR is all about enhancing reputations and portraying outwardly good impressions, it is no wonder that the most important skill any potential employer will be looking out for is your ability to market people, products and businesses but firstly, yourself. Mastering how you are viewed to others is therefore key to being successful; which…… Continue reading 5 Essential Tips for a Successful Video Interview
Must-Have PR Tech Tools for Today’s Practitioner
Entry-level public relations hires currently earn an average salary of $32,761, while that sum quickly increases as they earn the next step up the career ladder where they’ll net an average of $44,353 a year until experience and demonstrated accmplishments bounce that number to $100,000 and more, according to salary surveys for the profession. In fact, PR agency personnel average…… Continue reading Must-Have PR Tech Tools for Today’s Practitioner
College Senior Career Preparation Checklist
Working at Ogilvy Chicago over the summer as an account management intern was an incredible experience. Being at an agency with almost 600 employees was certainly an eye-opening experience. I really enjoyed working in account management because I was able to see projects from creative brief to keyline approval. Somewhere in between the hundreds (which…… Continue reading College Senior Career Preparation Checklist
Day in the Life of an Intern: No Two Days Are Alike
I started my internship at Ketchum in early June, and no two days have been alike. That’s why it’s difficult for me to describe a day-in-the-life of a Ketchum intern. It should come as no surprise that I enlisted my fellow interns to help me describe the typical day of a Ketchum intern. Ketchum’s Chicago…… Continue reading Day in the Life of an Intern: No Two Days Are Alike
Overdue Salary Increase Action Plan
Q. What is the typical cycle of pay raises within agencies? I received my last raise when I was promoted to account executive 18 months ago. My last performance review was at that time, but supervisors tell me I’m doing a great job and never mention money. What do you suggest? A. If your job…… Continue reading Overdue Salary Increase Action Plan
Missing Betsy Plank
Serving as the PRSSA 2013-2014 National President, I had the privilege of attending last week’s Plank Center advisory board meeting in Chicago. Members of the board are true titans of the public relations industry, so I’ll admit that I felt a bit out of place. Nevertheless, I quickly became comfortable. The reason for my comfort…… Continue reading Missing Betsy Plank
5 Tips for Landing an Internship in Change Management and Employee Engagement
In today’s market finding a job is no easy task and landing a great job is even more difficult. Increasing your chances of success in the hunt for a great job hinges on having a solid internship experience. This was the road that several young professionals, including myself, journeyed at Ketchum Change. Otherwise known as…… Continue reading 5 Tips for Landing an Internship in Change Management and Employee Engagement
10 Don’ts That Will Help You Avoid Workplace Dysfunction
Difficult workplace relationships are far more than a nuisance, as they can cause anxiety, burnout, clinical depression and even physical illness. What’s more, highly toxic workplace affiliations can undermine your professional success and threaten your livelihood at large. The bottom line is this: the right relationships can propel you to great heights of achievement; the…… Continue reading 10 Don’ts That Will Help You Avoid Workplace Dysfunction
Other Courses That Will Help Advance Your Public Relations Career
Although your college education may have touched on specific areas that may relate to your career in public relations, detailed or advanced courses in specific fields could help you develop a resume that exudes perfection. Besides, it’s always a good idea to keep yourself apprised of changes and techniques in specific areas. During your…… Continue reading Other Courses That Will Help Advance Your Public Relations Career