By Geri A. Evans, APR “ . . . and the winner of the Ron Culp Scholarship for Mentorship is Kelsey Balimtas, president of the PRSSA Chapter at American University.” With these words, a very bright and talented young woman pursuing a degree in public communications with minors in marketing and psychology moved her dreams…… Continue reading ‘Culpwrit’ Award Winner: Kelsey Balimtas
Category: Guest Post
Why PR Needs to Link With SEO & Digital Marketing
Public relations and Internet marketing are a power couple. A tremendous synergy exists between SEO, an Internet marketing strategy, and PR. Maximize this powerful trifecta with the following four steps: Press Releases The distribution of press releases is no longer restricted to newspapers, magazines, radio, and television. Many press releases have become high-quality content that can…… Continue reading Why PR Needs to Link With SEO & Digital Marketing
PRSSA President’s Reflections and Networking Tips From Successful National Conference
Brian Price, PRSSA 2013-2014 National President The dust has settled in the wake of the recent Public Relations Student Society of America’s 2013 National Conference in Philadelphia, which hosted more than 1,100 students. To say the conference schedule was action packed would not do our time in Philadelphia proper justice. PRSSA’s National Conference is, quite simply, the…… Continue reading PRSSA President’s Reflections and Networking Tips From Successful National Conference
Tips for Making Better Pitches to National Media
Many of us don’t realize what national media resources we have right in our own backyard. I attended a PRSA event in Chicago recently at which we heard from a panel of journalists from the Chicago bureaus of Al Jazeera America, the Wall Street Journal, Bloomberg, and the Financial Times. They provided some great intel…… Continue reading Tips for Making Better Pitches to National Media
Get Recommended: Use These Tips to Establish Your Career and Think Strategically At Work
Recommendations rule. Research shows that more than 90 percent of consumers say that a word-of-mouth recommendation is the top reason they make a purchase decision (Nielsen 2012). In his new book Highly Recommended, Zócalo Group President and CEO Paul M. Rand outlines a detailed roadmap for how brands and businesses can harness this power and…… Continue reading Get Recommended: Use These Tips to Establish Your Career and Think Strategically At Work
Remembering Larry Foster, A PR Legend
Student teams in my DePaul Leadership course last spring selected legends in public relations they wanted to know more about. I am now particularly pleased one team selected Larry Foster, although at the time I don’t think they had any idea how lucky they were to talk with a true giant in our profession before…… Continue reading Remembering Larry Foster, A PR Legend
5 Important Tips for Educator Mentors
I didn’t realize when I began teaching (as opposed to practicing) public relations that being a professor pretty much would guarantee that I would be a mentor. All of us who teach public relations have the opportunity to connect with, mentor and begin a lifelong mentoring network with our students. Students often don’t know…… Continue reading 5 Important Tips for Educator Mentors
You Don’t Have To Own a Roldex To Mentor
When I was in college, I had the perception that to be a mentor, a certain archetype was followed. They have decades of experience in the profession. They have a Rolodex (or iPhone address book) that covers the globe and includes industry leaders. They lead industry associations on top of leading departments and agencies.…… Continue reading You Don’t Have To Own a Roldex To Mentor
Close the Loop: 4 Simple Steps to Maintain and Grow Your Network and Personal Brand
Closing the loop. In technical terms, it means the completion of a signal cycle from the input through the output phase usually associated with computer technology. Most business people know it as completing the circle of communication between friends, clients or in this case people who have been in your network during your job…… Continue reading Close the Loop: 4 Simple Steps to Maintain and Grow Your Network and Personal Brand
Insights From Chicago Agency Leaders
Put five of Chicago’s top public relations agency leaders in one room, and what do you get? A lively conversation exploring current trends and the state of the PR industry. Last week was PRSA Chicago’s most anticipated event of the year––the Agency Leaders Panel with an all-star line-up, including: Moderator: -Jim Motzer, Instructor, DePaul University…… Continue reading Insights From Chicago Agency Leaders