You may have heard the old expression that charity begins at home. The same could be said for public relations: If you are pursuing a career in PR, there’s no better “client” to start with than yourself. A prospective employer (or client, for that matter) is much more likely to be impressed with you if…… Continue reading How to Boost Your PR Profile Via Social Media
Tag: social media
10 Quick Ways to Clean Up Your Social Media Profiles Before Your Next Interview
Picture this scenario: after weeks of sending out applications and cover letters, you finally land a job interview with your dream employer. You are all ready to go – dressed up, resumes in hand, your winning smile and firm handshake in perfect form – when you realize that you forgot to go through your social…… Continue reading 10 Quick Ways to Clean Up Your Social Media Profiles Before Your Next Interview
Tweet Flap Reminds Us To Think Before Tweeting
This past weekend’s Internet frenzy around an ignorant tweet by an alleged PR professional is a wake up call to pay more attention to our social media manners. In case you missed the flap, Justine Sacco was on a layover in London en route to South Africa when she posted an offensive tweet. While she was…… Continue reading Tweet Flap Reminds Us To Think Before Tweeting
Why PR Needs to Link With SEO & Digital Marketing
Public relations and Internet marketing are a power couple. A tremendous synergy exists between SEO, an Internet marketing strategy, and PR. Maximize this powerful trifecta with the following four steps: Press Releases The distribution of press releases is no longer restricted to newspapers, magazines, radio, and television. Many press releases have become high-quality content that can…… Continue reading Why PR Needs to Link With SEO & Digital Marketing
Must-Have PR Tech Tools for Today’s Practitioner
Entry-level public relations hires currently earn an average salary of $32,761, while that sum quickly increases as they earn the next step up the career ladder where they’ll net an average of $44,353 a year until experience and demonstrated accmplishments bounce that number to $100,000 and more, according to salary surveys for the profession. In fact, PR agency personnel average…… Continue reading Must-Have PR Tech Tools for Today’s Practitioner
Social Media: #LearnItLoveItForSuccess
“Embrace social media or you’ll be out of business in five years.” That opening statement from my stump speech gets the attention of business men and women, many of whom would prefer to avoid engagement in digital communication (despite knowing it’s not going away). The same declaration can be modified to apply to higher education…… Continue reading Social Media: #LearnItLoveItForSuccess
5 Ways Social Media Can Improve Public Relations
The way the public views a brand, person, or company is dependent on how well they are presented socially. Although advertisements will shed a positive light on the available services or products offered by these instances, it is the public interaction that can solidify that positive aspect or ruin a reputation. Keeping the public “in-the-loop”…… Continue reading 5 Ways Social Media Can Improve Public Relations
10 Simple Tips For A Winning Social Media Strategy
Traditional media is on the social media bandwagon big time. That fact was quite evident during a panel discussion I enjoyed moderating this week at the Economic Club of Chicago. Panelists Emily Barr, President & CEO, Post-Newsweek Stations; Gerould Kern, Editor, Chicago Tribune, and Torey Malatia, CEO, Chicago Public Media, discussed how their organizations are adapting to…… Continue reading 10 Simple Tips For A Winning Social Media Strategy
The Social Way to Find a Job
Long before Facebook and the rest of the social media world took the universe by storm, networking was one of the best ways to find a job. Back then, an important part of your plan was to meet as many people as possible, hoping that one or more of them would be able to help…… Continue reading The Social Way to Find a Job